Password Encryption

Password and encryption are two synonymous concepts. Both password and encryption are performed to keep data safe. Our digital data including communication can be compromised if not stored safely. Malware, hacking, and phishing are common forms of infiltrating into a system to illegally gather data.

We have to think of our users' passwords as sensitive personal data, hence their passwords are their key to their privacy. Password encryption prevents hacking of password altogether.

What is Password Encryption?

Password encryption is the translation of login data into a secret code. The industry-standard encryption is the most effective way to achieve data security because to read an encrypted password requires decryption.

The very word cryptography has Greek origins. “Kryptos” means hidden and “Graphein” – word.

There are two main types of encryption: asymmetric encryption (also called public-key encryption) and symmetric encryption.

Encryption has been fervently used by militaries to facilitate secret communication. With the advent of the internet for public use, it is now commonly used in protecting information.

The Computer Security Institute reported that in 2007, 71% of companies surveyed utilized encryption for some of their data in transit, and 53% utilized encryption for some of their data in storage

Is password protection a form of encryption?

Although both signify the protection of data, password protection and encryption can differ in many ways.

Encryption

Encryption is the conversion of electronic data into another form, called cipher-text, which cannot be easily understood by anyone except authorized parties.

The purpose of encryption is to protect the digital data stored on certain computer, system, or server such as email and digital storage sites using the algorithm. It alters the underlying character string of a file so that it cannot be (easily) comprehended. Encrypting data requires a mechanism to reconstruct the character string that is typically done using a password. Only the authorized user can decrypt the file using various forms of combinations such as fingerprint, retina scan, or patterns.

Password protection

Password protection is a security protocol designed to protect data that is stored on a certain computer, system, or server. It acts as a thin layer between your data and device. It allows only those with an authorized password to gain access to certain information. Unlike encryption, password protection uses key combinations that can be altered by a sound hacker.

 

How does a password function to protect an encrypt file?

The password encryption method is a step up from password protection. The term can be a tad confusing because, in fact, you cannot encrypt the password itself. Instead, by setting up "password encryption" you are creating a password AND encrypting the contents of the file.

The most basic of encryption is the key. A key is required to decrypt any encrypted file.

Encryption Key

Encryption Keys are usually generated with random number generators or algorithms that mimic random number generators.

Symmetric key

Symmetric key cryptography or symmetric encryption is a type of encryption that uses the same key to encrypt and decrypt messages. An example of a symmetric key is the German military's Enigma Machine that was used during WWII which was deciphered by the Allies.

The same key is used to encrypt and decrypt the so-called plaintext that represents the message or piece of data that is being encoded.

Public key

Public-key encryption is a cryptographic system that uses two keys. A public key is known to everyone and a private key known only to the recipient.

Other Important factors for encryption are as follows;

Cipher

Cipher is an algorithm used for encryption or decryption. There are two main types of ciphers namely block ciphers and stream ciphers.

Algorithm

The algorithm is a mathematical procedure for performing encryption on data. Through an algorithm, the information is made into meaningless ciphertext and requires the use of a key to transforming the data back into its original form.

Decryption

The process of switching unreadable ciphertext to readable information using the key.

Cryptanalysis

Cryptanalysis is the study of ciphers and cryptosystems to find weaknesses in them.

Frequency Analysis

Frequency analysis is the technique used to crack a cipher. Although this method was effective in cracking old encryption methods, it is ineffective against modern encryption.

 

Different types of Encryption

There are five major types of encryption.

Data Encryption Standard (DES)

The Data Encryption Standard or DES is a symmetric-key algorithm for the encryption of electronic data. It is an original US Government encryption standard which was known to be unbreakable. The increase in computing power and a decrease in the cost of hardware has rendered 56-bit encryption essentially obsolete.

TripleDES

TripleDES is also known as 3DES or TDES is a more secure version of DES. TripleDES bulks up the encryption procedure by running DES three times. It uses 168, 112 or 56 bits.

It has three keying options:

Keying Option 1: All three keys are independent. This method offers the strongest key strength: 168-bit.

Keying Option 2: Key 1 and Key 2 are independent, while Key 3 is the same as Key 1. This method offers an effective 

key strength of 112 bits (2×56=112).

Keying Option 3: All three keys are the same. This method offers a 56-bit key.

 

RSA

RSA is named after its creators Ron Rivest, Adi Shamir, and Leonard Adleman. It is one of the first public-key cryptosystems and is widely used for secure data transmission, however, is rather slow so it's hardly used to encrypt data.

In such a cryptosystem, the encryption key is public and it is different from the decryption key which is kept secret.

Advanced Encryption Standard (AES)

The Advanced Encryption Standard (AES) is the trusted US Government encryption standard and came after the failure of DES.

It is based on the Rijndael algorithm developed by two Belgian cryptographers, Joan Daemen, and Vincent Rijmen. Each cipher encrypts and decrypts data in blocks of 128 bits using cryptographic keys of 128-, 192- and 256-bits, respectively.

Twofish

Twofish is a symmetric key block cipher with a block size of 128 bits and key sizes up to 256 bits. Security experts regard Twofish as one of the fastest encryption algorithms and is an excellent choice for both hardware and software. Furthermore, the Twofish cipher is free for use by anyone.

Out of these five encryption methods, AES, Twofish, and 3DES are considered the most secure encryption methods.

How to create an encryption algorithm?

Creating an encryption algorithm follows a standard procedure.

 

i. Design the algorithm

A general algorithm is the backbone of all encryption methods. You should know for what purposes do you want to design a custom encryption algorithm.

RSA uses mathematical properties of large prime numbers to quickly and safely encrypt private data. You should do research on various types of encryption algorithms, like private and public-key encryption.

ii. Test your algorithm

Testing the algorithm is a standard way to assess if your algorithm is strong enough. Once you have designed a good algorithm, you should try encrypting a very short message by hand. A rule of thumb is that, if you can encrypt the message in your head then it is not safe for serious encryption.

iii. Consider decryption

Decryption is generally the reverse process of encryption. It is the process of decoding the data which has been encrypted into a secret format.

iv. Draft the pseudocode

Once you’ve successfully created the algorithm, you should prepare a notation resembling a simplified programming language. The pseudocode should be easy to read or comprehend for a normal person to understand.

 

Password Encryption Tools

Password-based encryption (PBE) is password encryption in java. A password is chosen and is used along with a generated salt (key) to encrypt. Then the same password is used along with the salt again to decrypt the file.

PHP hashing function allows for password encryption in PHP.

Mobile App Development

Mobile App, also known as a mobile application and smartphone app, is a software built to run on handheld devices such as smartphone, tablets, or watch.

With the advent of the smartphone, people are resorting to shopping on a go. Over 95% of customers for business are smartphone users, and over 70% of smartphone users choose to shop online.

Although an old stat, 70% of Amazon.com shoppers placed orders using a mobile device during the holiday season.

Hence, app development becomes essential for almost all kinds of businesses. Get in touch with best mobile app development in Des Moines for all your business mobile app needs.


What is App Development?

App Development refers to the creation of computer applications for use on mobile devices such as tablets, smartphones, and smartwatches.

Developing a mobile App relies on five different platforms

Front-end development tools

 

Back-end servers

 

Security add-on layers

System software

Mobile app testing

 

Front-end development refers to developing the front interface of the mobile app. A developer may use HMTL5, CSS, C#, C++, and Java depending on the ease and usability of the application

Back-end servers provide a set of reusable services that are centrally managed and controlled. A back-end developer may use ActionScript, browser-based interface, JavaScript, C#, and PHP to design the back-end server.

Security helps for data encryption, malware protection, and building a firewall to protect the software’s integrity

The system software is designed to provide a platform for mobile apps to operate. System software includes OS such as Android, macOS, and Windows that helps to run the apps.

 

The final process before releasing any app is to test it in the real environment. Mobile applications are first tested within the development environment using emulators and later subjected to field testing.

It generally deals with UI (User Interface) and UX (User Experience). Front-end development relies on;

  • UI design tools
  • SDKs to access device features
  • Cross-platform accommodations/support

It provides the following abilities:

  • Integration with back-end systems
  •  User authentication-authorization
  • Data services
  • Reusable business logic

 

It provides the following features;

  • App wrapping for security
  • Data encryption
  • Client actions
  • Reporting and statistics

 

 

 


Mobile App Programming

Mobile app programming for Android is largely done in Java. This is something Google promotes. An android app developer can also use HTML5, C#, C++, ActionScript, PHP by using the Android Native Development Kit (NDK) to develop new apps.

The basic programming language for Apple’s iOS is Objective-C and C. A developer must use Xcode platform to develop iOS apps which are generally free to download. Xcode is a graphical interface provided by Apple. It comes with tools to write codes for an iOS app. Today, it is also possible to use OCaml and C++ for developing iOS applications.

Windows mobile app mostly relies on .NET Compact Framework that supports development in C# and VB.NET. C++ or Embedded Visual Basic can also be used.


How useful is Mobile App for the Businesses?

An app is stored in a local device, so fetching and loading data is faster than a website. App frameworks are 5x faster than Javascript frameworks, hence they are more accessible and user-friendly.

Your business in Des Moines can derive endless benefits from app development. Some of the major benefits of mobile app development in Des Moines are as follows;

a. Presence

The core idea of business marketing lies in being visible all the time. Study shows that the average American spends more than two hours a day on their mobile device. The chance of being ‘seen’ is greater when you own a business app. You are a click away from ‘being seen’.

b. Direct Marketing Channel

The business mobile app can be a great medium for direct marketing. A customer wouldn’t need to call or email you in case of need, they will take a coupon and wait for to follow-up later. It helps to minimize the slack in finding the right channel and delivering the message. You can push your marketing and sales-related campaign through an app. Next time you send a message, consider hiring the best mobile app development in Des Moines.

c. Build a Reliable Brand

When everyone is using a smartphone to search, analyze, and digest digital-data, it becomes important to be accessible. A mobile app is like a billboard or a placard, you can do what you want with it. You must remain relevant to their need that helps to expand your growth and ultimately build a brand

d. Improve Customer Engagement

With the availability of information, customers can engage more with your business. A mobile app basically offers every information a customer may need while purchasing a product. business-to-customer communication is important, however, a reverse communication is equally relevant. Your customers will love it when they can reach out to you in time of need such as concerns, complaints, or feedback regarding the product or service.

e. Geo-Targeting

A mobile app is useful for marketing. The customer engagement accounts for direct communication that helps to bring valuable information such as demographics, geographical locations, and shopping behavior with respect to your products and services, helping you to understand the market demand and improve your sales and marketing strategies.


How much does it cost to build a Mobile Application?

A business mobile app with basic feature could cost between the US $10,000 - $50,000. This will be suitable only for small or medium businesses.

If you’re a large company with the need for a complex mobile app, be ready to pay anywhere from $171,450 - $350,000. These sort of apps come with advanced features and unlimited support, cross-platform programming, and complex features.

State of Mobile OS (Operating Software)

Android

Android is the most popular mobile operating system in the world. Developed by Google, it is based on a modified version of the Linux kernel and other open-source software. Unlike Apple’s iOS, Android remains an open-source code.

Android can generally run on handheld devices, desktop (however, with minimal features), watch, etc. It was initially developed by Android Inc. in 2005. With the first commercial Android device launched in September 2008, Android OS has seen numerous upgrades. The current stable version is Android 9 called "Pie." It was released n August 2018 and is the 16th version of the OS. As of December 2018, the Google Play store features over 2.6 million apps.

iOS

iOS or iPhone OS and Apple’s iOS is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. A closed source, it is used in every iPhone, iPad, and iPod Touch. The OS used for Mac or PC is known as MacOS.

iOS remains the second most popular mobile operating system globally after Android.

iOS was released in 2007 with the iPhone. As of March 2018, Apple's App Store contains more than 2.1 million iOS applications, 1 million of which are native for iPads.

Cross-Platform Programming

Cross-platform programming or cross mobile app development refers to the development of mobile apps that can run on multiple mobile platforms such as Android, Windows, or iOS. With the growing trend called BYOD (Bring Your Own Device), it has made necessary for businesses to develop their corporate mobile apps that are able to use in many different mobile devices that operate on various networks and use different operating systems.

Although a popular choice, cross-platform mobile development comes with many flaws. Get in touch with mobile app development in Iowa to understand better about cross-platform app development.


Mobile App Development in Des Moines

Consider this information before hiring the best professional for mobile app development in Des Moines.

a. Freelance vs. Professional agency

You can find both freelance mobile app developer and a professional agency with a team of specialists. It’s essential to understand the advantages and disadvantages of each option before choosing. Although cheaper, freelance developers may not be available to address system lag, downtime, or complaints on time. Professional agencies are always answerable to your queries and will address whenever you need them. Although expensive, with the team of their specialists you can build a reliable business mobile app.

b. Ready-to-use vs. custom apps

You can choose from ready-to-use mobile apps to custom-built apps. Ready-to-use apps have a prefixed framework that requires minimal input before you can use it for your business. Custom apps allow you to build an app from scratch. You can add any features you want in your app.

c. Native vs. hybrid mobile apps

Hybrid apps are often chosen by small-sized businesses for its portability (one code base, multiple platforms). Medium-sized and big-sized firms can go with a native app that works best in any environment. It offers better user experience, access to device hardware/software (GPS, location, shake, calendar, etc.), easy to discover in app stores (Google’s Play Store & Apple’s App Store), and also Native UI allows users to quickly learn the app.


Mobile App Development in Des Moines – Designed by Searchable Design

Searchable Design LLC offers the best mobile app development in Des Moines. We believe that Mobile apps should measurably drive leads, sales, and deeper engagement with the customer. With the best mobile app development in Iowa, you can target not only your customers but also the future business goal

Apps should be more than a handy tool. A business’s app needs to act as a growth engine powering lead generation and nurturing sales opportunities – Mobile app development in Des Moines.

 

App Development Company in Des Moines

With the advent of smartphone and internet, people are resorting to shopping through a smartphone. Over 95% of customers for business are smartphone users, and over 70% of smartphone users choose to shop online.

The exposure of mobile apps on a daily basis has larger implication on how people use a smartphone. Calls, texting, games, and shopping are the four most popular activities carried out in smartphones.

Although an old stat, nearly 70% of Amazon.com shoppers placed orders using a mobile device during the holiday season.

mobile app

Hence, app development becomes essential for almost all kinds of businesses. Get in touch with the best app development company in Des Moines for all of your business mobile app needs.


What is an App?

Mobile App, also known as a mobile application and smartphone app, is a software built to run on handheld devices such as smartphone, tablets, or watch.

Each application has its own implications, hence, business apps are solely designed to meet certain business-related goals.

According to TechCrunch, a person uses an average of 9 apps on a daily basis and 30 apps monthly.

When the iPhone made its debut in 2008, Apple’s official app store came with 500 different apps. Although most people relate apps to the smartphone, the earliest apps were inbuilt in most cell phones. Calendar, Phone Book, Games (Snake), and Calculator are a few examples of the earliest apps. With the advent of the smartphone and the increasing dependence on the cellphone for personal, games and business use, the smart apps started showing up more rapidly.

There are about 8 million apps in the Google Play Store, 2.2 million in the Apple App Store, 669K in the Windows Store and 600K in Amazon Appstore according to Statista.


About App Development

App Development refers to the creation of computer applications for use on mobile devices such as tablets, smartphones, and smartwatches. A person who built an app is known as a mobile app developer.

App Development relies on five different platforms;

i. Front-end development tools

Front-end development refers to developing the front interface of the mobile app. A developer may use HMTL5, CSS, C#, C++, and Java depending on the ease and usability of the application.

It generally deals with UI (User Interface) and UX (User Experience). Front-end development relies on;

  • UI design tools
  • SDKs to access device features
  • Cross-platform accommodations/support

ii. Back-end servers

Back-end servers provide a set of reusable services that are centrally managed and controlled. A back-end developer may use ActionScript, browser-based interface, JavaScript, C#, and PHP to design the back-end server. It provides the following abilities:

  • Integration with back-end systems
  • User authentication-authorization
  • Data services
  • Reusable business logic

iii. Security add-on layers

Security helps for data encryption, malware protection, and building a firewall to protect the software’s integrity. It provides the following features;

  • App wrapping for security
  • Data encryption
  • Client actions
  • Reporting and statistics

iv. System software

The system software is designed to provide a platform for mobile apps to operate. System software includes OS such as Android, macOS, and Windows that helps to run the apps. System software may also include device driver, middleware, and utility software.

v. Mobile app testing

The final process before releasing any app is to test it in a real environment. Mobile applications are first tested within the development environment using emulators and later subjected to field testing.

Mobile app testing deals with resistance, acceptability, and access. It is tested through testing tools such as eggPlant, Ranorex, and Testdroid for different Operating Software.


What is the purpose of app development?

The prime purpose of app development for a business can be categorized into three major points

a. Accessibility

Smartphones are the most accessible devices today. With the growing internet connection and better signal range, you can carry your smartphone almost everywhere. Due to the ease of access, mobile apps can be used at any time and any place. The automated app service provides essential information, news, or updates without the need of manually scavenging the apps.

b. Mobility

Mobile apps can be downloaded or removed at a go. You can easily install any app from the app stores such as Google Play or Apple Store. These apps take a little storage inside your phone, hence you can use multiple apps at a time. Most daily-apps can be synced with your PC, tablet, or smartwatch, hence, you can access the data from multiple locations.

c. User-Friendly

The UI and UX of mobile application go through rigorous testing and improvements to suit the user’s need. They are easy to use, navigate, and manage. Multiple-language options, lite versions of the app, navigation, etc. provide ease of access.

mobile app growth

Benefits of App Development for Business

An app is stored in a local device, so fetching and loading data is faster than a website. App frameworks are 5x faster than Javascript frameworks, hence they are more accessible and user-friendly.

A business can derive endless benefits from app development. Any business, either it is retail or online, can get optimum reach in terms of audience, fan-base, or revenue with a well-designed and marketed app.

a. Presence

The core idea of business marketing lies in being visible all the time. Study shows that the average American spends more than two hours a day on their mobile device. The chance of being ‘seen’ is greater when you own a business app. You will just a click away from ‘being seen’. Sending automated notifications is another great away to be visible at the right time

b. Direct Marketing Channel

The mobile app can be a mode for direct marketing. With a mobile app in hand, the other forms of communication become obsolete. A customer wouldn’t need to call or email you in case of need, they will simply take a coupon and wait for to follow-up later. It helps to minimize the time spent in finding the right channel and delivering the message. You can directly push your marketing and sales-related campaign through an app, hence growing the visibility and engagement rate.

c. Build a Reliable Brand

When everyone is using a smartphone to search, analyze, and digest digital-data, it becomes essential that you be present for them. The mobile app is like a billboard or a placard, you can do what you want with it. You must remain relevant to their need that helps to expand your growth and ultimately help build a brand. Create something that your customer will fall in love with.

d. Improve Customer Engagement

With the availability of information, customers can engage more effectively with your business. A mobile app basically offers every information a customer may need while purchasing a product. Business-to-Customer communication is important, however, a reverse communication is equally relevant. Your customers will love it when they can reach out to you in time of need such as concerns, complaints, or feedback regarding the product or service. You can help to maintain this critical relationship through the online help desk and support systems.

e. Geo-Targeting Marketing

The mobile app is useful for marketing. The customer engagement accounts for direct communication that helps to bring valuable information such as demographics, geographical locations, and shopping behavior with respect to your products and services, helping you to understand the market demand and improve your sales and marketing strategies.

smartphone facts infographic

5 Most Popular Small Business Apps

Here are the five most downloaded and used small business apps used throughout the world.

Slack

Slack is a cloud-based set of proprietary team collaboration tools and services, founded by Stewart Butterfield. It was launched on August 2013.

Skype

Skype is one of the oldest messaging systems on the planet. Initially designed for desktops, Skype later offered a mobile app for smartphones.

ASANA

ASANA is a business communication and collaboration app designed to share notes, upload files, assign and track work, and communicate without having to rely on email.

Trello

Trello is a handy management app that tracks your team’s workflow, time, etc. Each card you create on a Trello board represents an assignment or task.

DropBox

DropBox is a dedicated app designed to store and share files through the cloud server. You can store limitless files in the cloud server and share the same to other users whenever you need.


App Analytics Report

Keeping track of the success of your mobile app, market reach and penetration, engagement rate, abandonment rate, ROI, downloads and uninstall, etc. helps to align, realign, or improve your marketing and sales.

Here are 5 major reports that a marketer should prepare;

Reporting on Acquisition

Report on acquisition reveals how an app is acquiring users from organic and paid campaigns. The report generally reveals reports on both organic and paid efforts;

  • The keywords your app is ranking for
  • Total visit to your app page
  • Total downloads
  • App's ranking in different categories
  • App's overall rating
  • Reviews
  • Total expense made on the app's marketing campaign
  • Cost of acquiring a new user
  • App engagement rate

Reporting on User-Engagement

Engagement report reveals customer engagement with your app. The engagement can differ in many ways. A marketer must distinguish it and improve on their marketing tactics to target better engagement rate.

Engagement report can reveals

  • How different marketing campaigns affect session length and interval?
  • How quickly they return to your app after first installing it?
  • How much time do they spend on your app?

Reporting on User-Actions

User actions account for things people do in your app. The user activity while using an app helps to learn their behavior that can help marketers to improve on the UI and UX of the application.

  • Reporting on user actions help to determine
  • What features of the app are more popular?
  • Is there any user bottlenecks?
  • What percentage of users completed an event?

Reporting on User-Segments

User segments define the certain and behavior of like-minded users or group of users. This helps to determine which group is more active and the overall behavior of the most active or inactive users. This may further help to realign marketing campaigns for certain user-segments.

Reporting on Funnels

Funnels are a series of events that lead a user to a conversion. The funnels include a sign-up funnel, marketing funnel, sales and engagement funnels. Reporting on funnels help to determine if your existing funnel is


How to choose app Development Company in Des Moines, Iowa?

Freelance vs. Professional agency

You can find both freelance mobile app developer and a professional agency with a team of specialists. It’s essential to understand the advantages and disadvantages of each option before choosing. Although cheaper, freelance developers may not be available to address system lag, downtime, or complaints on time. Professional agencies are always answerable to your queries and will address whenever you need them. If you’re a larger firm, consider choosing a professional agency. Although expensive, with the team of their specialists you can build a reliable business mobile app.

Ready-to-use vs. custom apps

You can choose from ready-to-use mobile apps to custom-built apps. Ready-to-use apps have a prefixed framework that requires minimal input before you can use it for your business. Custom apps allow you to build an app from scratch. You can add any features you want in your app.

Native vs. hybrid mobile apps

Hybrid apps are often chosen by small-sized businesses for its portability (one code base, multiple platforms). Medium-sized and big-sized firms can go with a native app that works best in any environment. It offers better user experience, access to device hardware/software (GPS, location, shake, calendar, etc.), easy to discover in app stores (Google’s Play Store & Apple’s App Store), and also Native UI allows users to quickly learn the app.


Get in touch with Searchable Design, professional web development and app development company in Des Moines. Searchable Design provides 40 hours of free development with Money back guarantee! Get excited about best app development in Des Moines.

Email Marketing

With the advent of latest gadgets and interactive smartphone apps, people are spending lesser than ever time on reading something. More than ever people have adopted the quickest form of news outlets such as Facebook and Twitter.

Although social media and social media apps remain the most used application in daily life, people still resort to email when it comes to finding legit information, buying something, subscriptions, and for educational or official updates.

With email still on the go, email marketing has adopted newer and more effective ways to cater to the audiences’ unique needs.

What is Email Marketing?

Email marketing is a marketing campaign targeted to reach to a huge number of potential customers through the smart use of email. It is undertaken to advertise a new product or to provide information about the business or services including discounts, offers, new releases, specials, and others, to both existing and new customers.

Email Marketing mostly caters ‘Subscribers.’ When it comes to subscriptions, the goals of email marketing revolve around;

  • Welcoming new subscribers
  • Boosting engagement
  • Nurturing existing subscribers
  • Re-engaging subscribers
  • Segmenting subscribers
  • Sending cart-abandonment alerts
  • Social media notifications
  • Product and Service updates
  • Discounts and offers

Does email marketing still work in 2019?

Yes, mainly because it is still the cheapest and most reliable form of marketing alive.

For every $1 you spend on email marketing, you can expect an average return of $32. –Data & Marketing Association, 2018.

For a marketer, the return on investment is massive, while for a customer, it remains a reliable form of communication.

According to the data, 81% of SMBs still rely on email as their primary customer acquisition channel, and 80% for retention (Emarsys, 2018).

Spam

One of the biggest drawbacks of email marketing is that it gives rise to spamming. During the 1990s when email marketing was in rising, people started blocking out toxic advertising emails to prevent spammers from taking-over their inbox.

With toxic advertising being blocked, the good guys were also affected. This made them come up with ethical processes to reach out to the customer hence eliminating the chances of spam.

email marketing

Today, almost every email service provider automatically filters spam from other emails. If you want to reach out to your customer, you must follow ethical email marketing practices.

Why does it work?

One of the biggest reason why email marketing works is;

Personalization

One of the biggest advantages of using email marketing is that it can be personalized or targeted to each customer. Personalization is a means of meeting the customer's needs more effectively and efficiently, making interactions faster and easier and, consequently, increasing customer satisfaction and the likelihood of repeat visits.

Digital marketing has risen from generic marketing to personalization, so the engagement rate has grown exponentially.


How Email marketing can help new business to build their brand?

A business can benefit a lot from email marketing. The use of email for marketing remains applicable to both B2B and B2C businesses.

a. Save Cost

Digital marketing is the cheapest method to advertise and promote a brand. Among every digital marketing channel, email marketing is known to be the most affordable marketing method. It is accessible, widely used, and dependable form of marketing.

b. Increase Brand Recognition

What better than to promote your brand online. You can always highlight your logo, brand image, color, palette, and message during email marketing that helps to keep your brand fresh in their mind.

c. Connect with the target market

Email marketing helps you keep in touch with your audience on a regular basis, keeping you afresh.

d. Increase your credibility

Consistent, relevant, and helpful emails to your customers help to build your credibility. Other than staying in touch, it helps to make you a dependable source of information.

e. Attract new audiences

Email marketing also helps to reach a new market or audience base. It helps to attract new audiences through email newsletters, offers, referrals, etc.

f. Referral email Marketing

Referral Emails are a successful promotion strategy that retailers use to promote their referral program to their advocates and grow sales. It is a complementary form of marketing – your customers will refer you to others in the form of personal recommendation.

If you observe the whole process, you will see that referral marketing is an owned channel that boosts your brand’s value. The idea is to nurture the audience and bring them towards conversions.

Referral leads convert 30% better than the leads generated from other marketing methods.


Different types of email/ Types of Email for brand Building

The different types of email we shall be discussing are as follows;

a. Newsletter

An Email-newsletter is a digital marketing tool designed for sending news, product launch, marketing goodies and reports to users online. A newsletter has transpired from written to digital form for covering various aspects of the business or entity to inform its members, customers, employees or people, who are interested in.

70% of email readers open emails from a brand or company in search of a deal, discount, or coupon – Getmailbird.com

b. Standalone emails

Standalone marketing emails focus only on one topic at a time. The email is designed to offer information on a single product and service. The CTA (Click through Action) is limited to only one button so the entire engagement can be driven to a single goal.

What differentiates standalone email from the newsletter is that standalone email generally covers a single topic with a single CTA, however, a newsletter may cover multiple topics with more than one CTA.

c. Lead Nurturing

Lead-nurturing email basically means a series of emails that are sent over a period of times (days or weeks) as a follow-up. The idea is to engage the potential customer through a series of emails to lead them through the funnel and convert them into customers. Each email carries helpful content and takes closer to conversion through engagement.

44% of people who received targeted emails acknowledged buying at least one item because of a promotional message.

d. Transactional

Transactional emails basically cover confirmations and receipts of the certain transaction on a website. The transactional email is common during an e-commerce transaction. These types of email have higher open-rate, hence, along with sending a confirmation, you can choose to send them additional information on new products or services in the form of indirect advertisement.

e. Milestone emails

Milestone emails are generally sent to a customer when a certain milestone is reached such as birthday, anniversary, holidays, etc.

Birthday emails are the most effective emails with a 481% higher transaction than promotional emails. – Campaign Monitor

f. Plain-text email

Plain-text emails are basically a similar marketing email as others with one exception – No HTML/Graphics. The plain-text email tends to be lighter and easy to read. A reader may find it easier to read a plain-text email than a heavily formatted or graphically enhanced email.

g. Mobile optimized

Mobile optimized emails are marketing emails optimized for mobile or smartphones. A mobile user reacts entirely different to a desktop user. This can cause a decline in email open rate that will hamper the company’s marketing goals.

email marketing facts

Popular Email Marketing Services

The widely used, adapted, and reliable B2B or B2C email marketing services are as follows.

  • Constant Contact
  • Drip
  • SendinBlue
  • Mailjet
  • ConvertKit
  • AWeber
  • GetResponse
  • MailChimp

How to create Awesome Autoresponder sequences

An autoresponder sequence is a series of emails that are automatically sent out to people subscribed to your email list. For higher CTR and great response, you can always try combinations of messages.

For the unique autoresponder sequences, you can consider

  • Asking readers
  • Listening to social media
  • Assessing your own content
  • Researching keywords Source

Advanced Email Marketing Strategies

Advanced email marketing strategies basically stand for email marketing dynamics that help to get more return at lesser cost and effort. Here are a few of the essential strategies that you can implement for your next email marketing campaign

i. Collecting high-quality contact data for your clients

The personalization with email marketing only works when you have the right data in your hand. The first step to acquiring the right data is to implement relevant fields in the contact form such as full name, contact/secondary contact, age-group, occupation, etc.  

ii. Create segmented lists of your clients’ subscribers

The second step is to segment the client’s or subscriber’s list according to age-group, location, occupation, or hobbies in certain cases. This helps to prepare appropriate campaigns for each like-minded group of clients.

iii. Get personal with your clients’ audiences

Attest your email with their name. You can personalize the email body, title, and CTA according to their taste or interest. This helps to grow CTR (Click through Rate) of any email campaign.

iv. Use dynamic content with engaging design

Create great content by taking help from media such as photos and videos. An email with video has a higher CTR than the one with fewer media. Visual appeal is always attention-grabbing!

v. Use marketing automation to measure and streamline email campaigns

Marketing automation basically allows you to collect high-quality contact data, develop segmented lists, direct personalized content at scale, and even use engaging email design templates.

Social Media Marketing for Small Business

Social media started as an entertainment tool but now it has evolved to become a powerful marketing tool. While serving its primary purpose of connecting people, social media also plays a major role in connecting marketers with customers.

The United States is, by far, the largest social media advertising market in the world, as more than 14.8 billion U.S. dollars were spent on social media ads in the country in 2016 alone. Social media marketing in the US has helped grow a large audience for small and medium businesses.

According to Statista, about 91% of American use social media in 2019.

History of Social Media

The advent of the internet gave birth to online communication that shaped the early history of social media. When the internet found its way into public in the 1990s, it gave birth to the idea of the personal computer. More people started using the internet at home.

Yahoo messenger, AOL Instant Messenger, and MSN Messenger were the first social media sites. The origin of social sites such as Hi5, Orkut, Facebook, and Twitter gave birth to the new age of social media. The launch of Instagram in 2010 helped social media reach its zenith.

The marketing in real terms started when Facebook launched advertising in 2016. It allowed marketers to place a targeted advertisement that helped to generate leads through social media sites.

Back in 2005, social media penetration in the U.S. was just 5%, and most of the world was still unfamiliar with the concept of social media.

Importance of Social Media Marketing for Small Business

The popularity of social media has helped the small and medium business to gain leverage in terms of marketing, sales, and branding. With more customers using Facebook, Twitter, Linkedin, and Instagram, the benefits of social media marketing for small and medium businesses remains like an untapped large resource.

Although the impact made by social media is both positive and negative, the positive always exceeds the negative aspects.

a. Improved Brand Awareness

The prime objective of business marketing is to increase brand awareness. The popularity of any brand is its greatest asset. Social media sites help to increase your business’ visibility and increase your outreach to more people.

Social media marketing is one of the most cost-efficient digital marketing methods today, hence, it has become the most used online tool to syndicate content and increase the audience base. Like, Share, and Re-share is the three most powerful elements of any social media. Implementing the right social media strategy will not only increase your brand recognition but help to decrease the overall marketing cost.

Almost Three Billion people around the world use Social Media.

b. Cost-Effective

The prime objective of every marketing is to increase brand awareness. The popularity and reliability of any brand is its greatest asset. Social media helps to increase your business’ visibility and increase its outreach to more audience.

Social media marketing is one of the most cost-efficient digital marketing methods today, hence, it has become the most used online tool to syndicate content and increase the audience base. Like, Share, and Re-share is the three most powerful elements of any social media. Implementing the right social media strategy will not only increase your brand recognition but help to decrease the overall marketing cost.

c. Engage with your customer

Social media is the best channel to engage with your customers. With most people using social media on a daily basis, you can interact with them through engaging posts, videos, chats, and polls. It’s also easy to receive feedback from your customer through comments.

Social media is the best way to engage and interact with your customers. The more you communicate with them, the more chances you have of conversion. Set up a two-way communication with your target audience so you can best cater to their needs. Moreover, communication and engagement are one of the ways to win their attention and loyalty.

d. Higher Conversion

Marketing is goal-centric. The ultimate goal of being engaging more users for higher conversion. With increased visibility, brand awareness, and customer satisfaction comes to an increase in sales.

Personalization and personifying are two great tools of Social media marketing that helps your business to make a positive impact through a humanization factor. The closer the message is to your customer, the higher the chances they will engage with you. Personifying helps to re-image the brand as a human that actually interacts with people, inquire about their troubles, and share informative news.

Social media has a better trust-factor than any other marketing tools in the world, thanks to people’s reliability on social media for entertainment, business, and communication.

Over 51% of marketers claimed that taking the time to develop relationships with consumers showed positive results in sales.

As reported by Social Media Examiner, about 66% of marketers saw lead generation benefits by using social media platforms at least 6 hours per week.

e. Cost Effective Marketing

Social media marketing is possibly the most cost-efficient marketing in the world. Anyone with internet can sign-up for social media accounts use them for free. A business can build a corporate page on Facebook, Twitter, Linkedin, or Instagram completely free of cost. The only stuff you have to pay for are paid advertising and campaigns targeted to grow likes, followers, or the audience.

It is cost-effective also because you can see a greater return on investment in a smaller budget or expenses. Advertising on social media tends to be cheaper than using Google Adwords.

Social media sites like Facebook offers market data and demographics that help to fine-tune your marketing campaign. Optimized marketing campaigns help to lessen the overall cost of advertising.

f. Customer satisfaction

With most people using social media on their smartphone and laptop on a daily basis for either work or entertainment, engaging with them through Social media is easier. They appreciate knowing that when they post comments on your social media pages they will receive a personalized response rather than an automated message. Being able to acknowledge each feedback shows that you are attentive of your visitors' needs and aim to provide the best experience.

Customers demonstrate strong voice. If they dislike any service or a business, they will share their experience in social media that will be read by thousands of readers. This can turn your marketing process in a disaster. Rather than earning profits, you’ll be spending on damage-control instead.

A brand devoted to customer satisfaction will excel for a long time.

 

The State of Social Media in Small Business

 

Social Media Marketing in US

The United States is the largest social media advertising market in the world, as more than 14.8 billion U.S. dollars were spent on social media advertisements in the country in 2016 alone.

Social media started as an entertainment tool and later evolved into a powerful marketing tool. While serving the primary purpose of connecting people, social media also plays a major role in connecting marketers with customers.

Approximately 48 billion U.S. dollars in 2021. The United States is, by far, the largest social media advertising market in the world, as more than 14.8 billion U.S. dollars were spent on social media ads in the country in 2016 alone.

History of Social Media

The concept of social media is as old as the technology, however, it gained its hype with the advent of the internet. With more people spending time online, they enjoy indulging in conversations that help to grow communities. Marketing basically helps a person or an entity to spread their word to many people.

However, social media can only be ascertained;

  • Social media must include online communication, hence the history of social media before the internet can’t be taken into account.
  • Social media depends on user-generated content. Website and blogs can’t be included.

When the internet found its way into public in the 1990s, it gave birth to the idea of the personal computer. More people started using the internet at home. Yahoo messenger, AOL Instant Messenger, and MSN Messenger were the initial social media sites used solely for that chat.

Back in 2005, social media penetration in the U.S. was just 5%, and most of the world was still unfamiliar with the concept of social media.

The invention of Hi5, Orkut, and Facebook gave birth to the new age of social media. In 2006, Facebook launched advertising and allowed targeted advertising in 2007 that helped the marketers to align their online marketing goals to generate leads. Social media marketing in the US helped many great online products to find markets

According to Statista, by 2019 about 91% of American use social media.


Benefits of social media marketing

The importance of social media marketing is more than you can ever count. To make things easy, there are a few major benefits that you can churn from your social media campaigns.

i. Brand Awareness

The prime objective of every marketing is to increase brand awareness. The popularity and reliability of any brand is its greatest asset. Social media helps to increase your business’ visibility and increase its outreach to more audience.

Social media marketing is one of the most cost-efficient digital marketing methods today, hence, it has become the most used online tool to syndicate content and increase the audience base. Like, Share, and Re-share is the three most powerful elements of any social media. Implementing the right social media strategy will not only increase your brand recognition but help to decrease the overall marketing cost.

ii. Higher Conversion

Marketing is always goal-centric, with the ultimate goal of being engaging more users for higher conversion. With increased visibility, brand awareness, reliability, and customer satisfaction come an increase in sales.

Personalization and personifying are two great tools of Social media marketing that helps your business to make a positive impact through a humanization factor. The closer the message is to your customer, the higher the chances they will engage with you. Personifying helps to re-image the brand as a human that actually interacts with people, inquire about their troubles, and share informative news.

Social media has a better trust-factor than any other marketing tools in the world, thanks to people’s reliability on social media for entertainment, business, and communication.

Over 51% of marketers claimed that taking the time to develop relationships with consumers showed positive results in sales.

As reported by Social Media Examiner, about 66% of marketers saw lead generation benefits by using social media platforms at least 6 hours per week.

iii. Promote Product and Services

With brand awareness comes the recognition of their product and services. If people like the Facebook page of Kentucky Fried Chicken, they’ll definitely talk about their crispy chicken bucket as well.

Promoting products and services is the ultimate goal of any brand awareness, and social media helps to promote your products at a cheaper cost than most online marketing tools.

Creating a conversation around your products ultimately help to increase your sales. Facebook, Twitter, and Instagram’s targeted marketing tools help to place potential ads in front of your audience to create the buzz. This in return, helps to engage your audience to your website.

iv. Customer Satisfaction

With most people using social media on their smartphone and laptop a daily basis for work or entertainment, engaging them through Social media marketing is easier. When you engage with your audience, they appreciate knowing that when they post comments on your social media pages they will receive a personalized response rather than an automated message. Being able to acknowledge each feedback shows that you are attentive of your visitors' needs and aim to provide the best experience.

Customers demonstrate strong voice. If they dislike any service or a business, they will share their experience in social media that will be read by thousands of readers. This can turn your marketing process in a disaster. Rather than earning profits, you’ll be spending on damage-control instead.

A brand devoted to customer satisfaction will excel for a long time.

v. Cost Effective

Social media marketing is possibly the most cost-efficient marketing processes in the world. Anyone with internet can sign-up for social media accounts. A business can build a corporate page on Facebook, Twitter, or Instagram completely free of cost. The only stuff you have to pay is for paid advertising and campaigns targeted to grow likes, followers, or the audience.

It is cost-effective also because you can see a greater return on investment in a smaller budget or expenses. Advertising on social media tends to be cheaper than using Google Adwords.

Social media sites like Facebook offers market data and demographics that help to fine-tune your marketing campaign. Optimized marketing campaigns help to lessen the overall cost of advertising.

Here are the 8 steps tool-agnostic approach for social media strategy.

Why we should perform social media marketing?

We all know that performing social media marketing is crucial, however, why should we market ourselves in social media. Well, here are a few important reasons.

a. For Inbound Traffic

In comparison to outbound marketing, inbound marketing tends to be more effective and cheaper. The conversion and ROI (Return on Investment) also tend to be higher. With millions of users in social media, you can easily receive visitors to your website or blog.

b. Improved Search Engine Experience

Search engine optimization is essential to achieve higher page rankings and to obtain traffic to your website. Although social media doesn't directly affect your search engine rankings, it helps to curate content that helps to rank your website or blog better.

More people will find your content online that can definitely help to improve the search engine experience.

c. Better Online Conversion

Compared to outbound marketing (Emails, Google searches, and newsletters), inbound marketing has a higher conversion rate. People will only buy from you when they trust you, and inbound marketing helps to earn trust rather than directly sell products or services.

d. Customer Satisfaction

The people who like your page or follows your stories are more likely to stay with you. Most people who engage with you in social media tends to be your regular customers.

e. Brand Loyalty

Customer satisfaction leads to brand loyalty. People who follow you on will likely refer you to their friends, colleagues, or family. They will share or re-share your content that will help earn more engagement.

f. Thought Leadership

Posting insightful and unique content on your social media is a great way to amass followers. You can become an expert and leader in your field, and people would listen to you. Be communicative, connect with your audience, share content, and promote your authority that in return will allow you to become a notable influencer in your field.

What is Voice Search Optimization?

What is Voice Search? How can you optimize your website to accommodate the latest and probably the best search trend ever?

It has gained mileage because it is more convenient for a user to ask than to type a query. The results of voice queries are also faster.

The voice search works mainly around the questions but keywords. A user is likely to ask a question to the voice assistant, hence it always comes around to What, How, Who, When, and Where?

voice search stats

How does Voice Technology Work?

Voice technology is the three-way interaction of IoT (devices), AI (services), and UX (interactions). The voice search result is a hands-free and frictionless way to use technology.

The AI (Artificial Intelligence) designed to cater voice searches also analyzes query type and other factors to help provide a user with the relevant solution. The AI algorithm keeps updating itself to provide better result the next time a user does the voice search.

The release of Siri in 2011, a virtual assistant part of Apple Inc.'s operating software in all devices, brought revolution to voice search. People started searching for the closest diner, Playoff’s time, and important events through voice.

voice control

In 2018, Google Assistant improved its understanding of the ‘English language’ with an accuracy rate of up to 95% and a word error rate of only 4.9 percent.

Did you know that 50% of local mobile searches by a consumer lead to a store visit in a day?


Two Major Factors

a. Semantics

Voice technology is another step in the direction of improving the user experience with semantics. Semantics, a branch of linguistics and logic, is concerned with meaning and it takes into account;

  1. Logical semantics - sense, reference, presupposition, and implication.
  2. Lexical semantics - analysis of word meanings and relations between them.

b. Natural Language Processing

Another major factor in improving the user experience is with Natural Language Processing (NLP). NLP helps to recognize voice texture, interests, and behavior by taking into account the phonology, lexicon, syntax, grammar, semantics, and reasoning of the ‘voice search query.’


5 Ways to Optimize Website for Voice Search

Over 90% of online searches take place through a mobile device. The UI/UX of a handheld device is more approachable towards voice search than typing.

The website owners must change their methods according to their customers are changing. Most of them are opting for voice search over traditional methods.

a. Natural Language

The modern searches have evolved from showcasing results based on certain keywords to a genuine query made by the user. Since the inception of search engine optimization, we were taught how to strategically place keywords in the content and use the same technique to search online, example “Best + Pizza + New York.”

With the advent of better learning, the search pattern has switched to “Where can I find the best pizza in New York?” or more specifically “Where can I find the nearest Pizza House in New York.”

natural language processing

Google Hummingbird

With the release of Google Hummingbird in 2013, a search engine algorithm the search results are greatly emphasized on natural language queries, considering context and meaning over individual keywords.

The search has evolved into more of a natural process. More people use “Why, where, when, who, and how” to search. Voice Search syntax is used to answering the long query and is more relevant in showing good results when the search phrase exceeds 2-3 words.

You should consider implementing text-based content that accounts for long tail keywords and basically helps to answer the question.

Tip: When you’re researching for keywords, log into AnswerthePublic.com to find the most searched questions based on the keywords, example “How to remove the cat urine from the carpet?”

b. Practical over Technical

As a content writer, you should focus on answering the question in an easy-to-read format. Content writers are often caught with a technique that focuses on writing things that might not be particularly easy to grasp by the average reader. Both Search Engine Optimization and Voice Search prioritize easy to comprehend text over a technical write-up.

Backlinko’s study of 10,000 Google Home results noted that the average content in a voice search result was written at a level that even a 9th Grader could understand.

The searches always cater to the mass, hence, the content should be targeted to the masses as well. To not lose the edge in the ranking, you can add keywords in a manner of answering the question but randomly placing the keyword.

voice recognition for device

c. Search Engine Optimization

Just because Voice search result is getting more hype doesn’t mean you stop optimizing your website. Everything important boils down to the basic. A poorly optimized and formatted website is less likely to rank in the Search Engine or show up in Voice search results.

When publishing content, you should focus on these factors;

  • Choose a Content Topic
  • Find a Keyword
  • Pick a Content Structure and Format
  • Publish Something Amazing

search engine optimization

Page load time is an equally important determinant when it comes to voice search results. A properly optimized website and content have a greater chance to show up in the top search engine results.

d. Focus on Queries

Instead of focusing only on keywords, consider focusing on answering the query. The queries are generally made up of long phrases, hence, long tail keywords are more relevant in ranking the website in the top position.

local seo results

Research shows that 22% of voice search queries are for local content.

You need to produce more locally relevant contents to improve voice search results. Even though you’re not a local business, you can focus your content to the local users to help bring more audience.

e. Structured Data Markup

What purpose does Structure Data fulfill?

Structured data is added directly to a page's HTML markup. Search engines use structured data to generate rich snippets, which are small pieces of information that will then appear in search results.

You must have figured out that voice search results hinge heavily on elements like featured snippets and business listings to deliver quick results to customers. Adding structured markup in your website helps to offer relevant results to your users.

structured data markup

Markup is also known as Schema. You can check Schema.org the detailed markups you can use in your website. Structured data offer in-handy info about events, menus, price range, and location, which are more useful for voice search results.


Interesting Voice Search Facts

  • The chances of getting clicks in the organic search results are up to 35%, however, in voice search, the chance narrows down to the first 3 results.
  • VoiceLabs reported that there were a total of 33 million voice-first devices in circulation.
  • Google CEO Sundar Pichai announced that one-fifth of the queries on Google are voice searches.
  • 50% of all searches will be voice searches by 2020, according to ComScore.
  • About 30% of all searches will be done without a screen by 2020, according to Gartner.
  • In 2017, 13% of all households in the United States owned a smart speaker. That number is predicted to rise to 55% by 2022. There will be an estimated 21.4 million smart speakers in the US by 2020, according to Activate.
  • The voice recognition market will be worth a $601 million industry by 2019, according to Technavio.
  • Almost 16% of Americans own a voice-activated smart-speaker.
  • As of January 2018, there were an estimated one billion voice searches per month.

In Conclusion

While voice search is a bit different than traditional search results, it still follows most of the basic SEO principles, hence a marketer and a content writer must be willing to understand both worlds to achieve the best outcome.

Do not forget to optimize your website for your customers.

The 8-Step Content Strategy For 2019

2019 is almost mid-way, and there are lots of things to think over – How much has the digital marketing landscape changed and as a marketer what can you accommodate to fit the latest need for ranking a website in the top Search Engine results.

Today, you’re going to learn exactly the most important factor in digital marketing – content, and how well you can churn it to meet your content marketing technique.

content

To Get Started

  1. Choose a Content Topic
  2. Find a Keyword
  3. Pick a Content Structure and Format
  4. Publish Something Amazing
  5. Optimize Your Content for SEO
  6. Promote Your Content
  7. Track and Measure Performance
  8. Scale Your Content Marketing

1. Choose a Content Topic

The first and foremost step to creating any content is choosing a relevant topic. But not just any topic, the topic that your readers are searching on the internet.

You must have been in this situation many times. Every content writer encounters a writer's block at one point in time.

You must find new strategies to search for unique topics. And, what better than finding it on the internet. Most of us choose to Google for ideas on a new topic or scan competitor’s website, however, there many other reliable ways to find your next new topic.

a. Use Analytics

You can occasionally re-create old posts that have been popular with your readers. For that matter, Facebook Analytics, Instagram analytics, and Twitter analytics can play a useful role. Here's how you can find new topics.

facebook analytics

i. Facebook

You can log into your Facebook Business Page and go into the tab Page Insights > Posts, and manually search for posts with high reach or engagement.

Facebook Insights is a pretty powerful tool for those wanting to track user interaction on their Facebook Fan Page.

ii. Instagram

In your business account, tap on the analytics icon on your profile. Then, tap on “See more” under the “Posts” section. Here, you’ll see your top posts sorted by impressions. You can also sort it by engagement, reach, and more, and adjust the time period.

iii. Twitter

Twitter Analytics dashboard that allows you to see various metrics related to your tweets' performance in chart form. You can check the Top Tweet section to sort and search for the most engaging tweet.

The quintessential things you should look for are;

  • A common topic among most posts.
  • Type of content — text, image, or video.
  • Comments and likes.

b. Ask your audience

Why not ask your own audience what do they want to read next? You can conduct a poll or post a question on Facebook or Twitter.

People always love offering suggestions. When you have more suggestions for a topic, you can choose the best from the lot.

questionnaire

Some of the most common content types are;

  • Case Studies
  • Interviews
  • How-to guide
  • Videos
  • Quotes
  • Others

c. Learn from your industry

One of the oldest and most reliable ways to find a new topic is to check out your competitor or industry peers’ blog and social media sites.

Look at the top pages of your competitor’s blog and see what is working for them. If you have a similar target audience, what worked for them will likely work for you as well.

competitor analysis

Are there any other brands from your industry that you admire, which you can learn from? Although you aren’t a competitor to them, you can still get some best marketing ideas from them.

d. Use a research tool

You can always find numerous online tools to find new topic ideas.

AnswerthePublic.com and Buzzsumo.com are two of the most reliable tools to find new topic ideas based on the keywords. They post answers based on the most shared or most searched content that’s relevant to the keyword.

research tool

e. Follow trends

The final strategy is to keep an eye out for general trends in the social media space and follow them. This will help you get a general sense of the types of content to post. While it won’t be very specific to your audience, I think it can still be helpful.


2. Find a Keyword

Now that you found a topic, it’s time to find a keyword that people use to search for that topic.

The three things to look into while choosing keywords are;

WordStream and QuestionDB are two of the commonly used tools for finding keywords based on their relevance, search volume, competition, etc.

keyword research

Google Trends, on the other hand, provides a full-stat on a certain keyword along with the most searched topic or phrase in Google.

When choosing a keyword, you should prioritize Niche Keywords over Broad keywords.

Niche keywords are highly specialized long-tail keywords that target a narrow industry vertical. It doesn’t only help you rank in Search Engine quicker but also help in optimizing your pay-per-click campaigns. Especially for a new venture, targeting only the broad keywords can prove to be the biggest mistake.


3. Pick a Content Structure and Format

Here is where you decide what type of content you wish to publish and determine the structure for the same.

The available digital content formats are as follows;

  • Blog post
  • YouTube Video
  • Native video (for Facebook, LinkedIn, or Twitter)
  • Lead magnet
  • Ebook
  • Infographic
  • Podcast
  • Interactive content

types of content

You can decide what type of content works best for you, and how often should you create content to best engage your audience.

  • If you are an E-commerce business, you should look into creating videos and graphical images instead of a text-based blog post. An e-commerce customer will always choose a product with better visual information.
  • Infographics are popular among social media users and are frequently re-shared by the audience.
  • Blog posts are always the most developed content. If you can write a blog post and provide an infographic or a video along can help a lot to engage the audience with different taste.

4. Publish Something Amazing

Even though the content supply is increasing, content demand is flat. The internet is overloaded contents written on the same topic with nothing much new to offer.

According to WordPress, there are 2.49 million blog posts published every day.

Always, look to publish something amazing. Something that stands out from the rest. Even though the content you create is similar to most other industry peers, you can consider publishing it in a unique manner, so the audience is interested in what you post.

web traffic

  • Create an awesome design.
  • User pointers to describe your content.
  • Use relevant images and graphics.
  • Keep the piece assertive and to the point.
  • Provide links to necessary references or sources.
  • Use a visual media (Video or image) over a long and boring textual blog post.

Always keep UX or User Design in your mind while publishing content. Nobody likes to read a cluttered blog post. The simpler, the better.

5. Optimize Your Content for SEO

Even though you create content for your audience, always keep SEO behind your mind.

Things to keep in mind;

  • Include your keyword in your title tag
  • Optimize your title tag for CTR
  • Use short URLs
  • Add internal links to other pages on your site
  • Use external links
  • Format your content for readability

search engine optimization

Search Engine Optimization is a technique used in web publishing to increase web page visibility and traffic for a higher ranking in search engines and more readers. Writing an article using Search Engine Optimization requires good writing skills to make the article interesting and easy to read.


6. Promote Your Content

You cannot reap what you cannot sow.

Content is like a seed when you do not provide water, sunlight, and manure to it, it doesn’t grow strong. Likewise, water, sunlight, and manure are synonymous to active marketing, promotion, and advertising for the content to grow.

content promotion

Some of the most common ways to promote content are;

  • Email newsletter
  • Social media sharing (Facebook, Twitter, Pinterest)
  • Content roundup or content curation
  • Paid promotion (Facebook and Twitter ads)

For new ventures, paid promotion can help to provide leverage. You can accrue a group of readers or audience through a paid-promotion that will stay with you in the long run.


7. Track and Measure Performance

Once you have published quality content, how well do you know if it’s reaching the right audience or if it is hitting the targeted goals you have assigned for it.

Tracking and measuring the performance of the content is as essential as researching and developing quality content. At the end of the day, the point of content marketing is to get more traffic. The ROI (Return of Investment) is entirely based on how successfully your content runs.

track content performance

You can use Facebook and Twitter Analytics to determine how many times has it been viewed, commented or shared.

Google Analytics is another reliable way to track the performance of your blog post. The things you should look for are total views, unique users, bounce rate, and conversion (sales).

If you have posted a video, you can always look into Youtube Stats through Admin panel or Google Analytics if you have linked the two mediums.


In conclusion

There are more than one ways to find relevant topics for your next content. You should keep these in mind and decide on the type of content to get the maximum benefit.

Never stop working on your content to make it better. As nobody can find new topics every day, you are less likely to get constant results every time.

Importance of Pinterest (Infographic)

Pinterest is a popular media sharing social website. Available as both a website and smartphone application, a user can upload, edit, and manage photos and videos – known as pins- through collections known as a pinboard.

Pinterest started its operation in 2010 as a photo-sharing site. Within the first eight months of operation, it amassed the large number of 10,000 users. Today, the site comes in third behind Facebook and Twitter among the most popular social media platforms in the world.

The three major factors of Pinterest are as follows;

a. Pins

A Pin is basically any image or video that you choose to share in the Pinterest. Every pin links back to the original source or URL.

b. Boards

A board is a collection of pins. A board helps to organize pins according to their nature or as per your choice. Food & Drinks, DIY, Automobile are some of the examples of boards.

c. Feed

A Pinterest feed is just like a feed on any other social network—it’s a collection of links and content from boards and users that the Pinner has followed.

Learn more about best marketing practices for Pinterest from best social media marketing in Des Moines.

pinterest fact

How can a Business benefit from Pinterest?

If you’re on the internet, you must use it! For a business with online outreach, Pinterest can be an essential promotional tool. With millions of daily unique visitors, Pinterest has surpassed any other social media for curating most fresh contents.

Did You Know? 25% of Fortune 500 companies are in Pinterest

Since it rolled out the option for online shopping, both the companies and buyers rose in huge number. According to a recent study, 88% of users said that they buy the product they pin on Pinterest.

i. Converts the Audience into Buyers

Most Pinterest Users have mastered the magic of turning the audience into customers. Thanks to their smart marketing techniques and the smarter implementation of easy UI (User Interface) and UX (User Experience) by Pinterest. Unlike other social media sites, it has reduced the number of steps from discovery to conversion. A visitor after discovering a Pin has to pass only a single step before buying the product.

For example, a user is less likely to buy a product after only seeing a single tweet unless it comes from a celebrity-endorsed twitter handle. The same goes for Facebook and Linkedin. Pinterest has greatly reduced the sales cycle.

ii. It drives tons of traffic to the website

Pinterest receives millions of unique visitors every day. Your pin is likely to be viewed by thousands of visitors on a daily basis, and most of them will end up clicking your pin to visit your website. You can get hundreds of unique visits from Pinterest on a daily basis.

It is not only a great tool for increasing backlinks for your website, but also bring loads of traffic. Early research indicates that Pinterest is more effective at capturing traffic back to a website compared to other social media sites, even Facebook.

Warbly Parker, the hip but inexpensive eyeglass retailer, reports that 11% of its social traffic is coming from Pinterest. 18% is coming from Twitter.

iii. Pins get you more inbound links

Pinterest also helps with SEO or digital marketing. Along with bringing traffic to your website, it also helps to generate essential backlinks. These backlinks account for authoritative inbound links that eventually help in ranking your website in Google.

Every pin your post in Pinterest includes a link leading back to the source of the image. The image can be from your website or blog.

The most engaging pins belong to Food & Drink, DIY Crafts, Home Décor, and Women's Fashion industry.

With the rising number of audience on Pinterest, your pins are more likely to receive more views in the future. While these may be “no-follow” links, they can still help a lot to help rank your website in Google.

iv. Engagement Rate and CTR is Addictively High

The beautiful photos posted all over Pinterest remains a guilty pleasure for most people. You can find almost photos from every existing industry in a single platform. Food lovers, there are thousands of food and beverage related pinboards - you can find pins related to different types of delicious cakes, BBQed meat, fruit salads, and appetizers. This has leveled up the game and brought the engagement rate to an addictively high number.

Unlike many social sites, where the game is to get followers, Pinterest users seem very content to simply find stuff and share it with small groups.

This is a good sign for businesses and retailers as more people get interested to watch their pins and eventually buy the product. The mantra works simply because scanning tons of images is easier and far more enjoyable than scanning hundreds of tweets.

v. Pinterest easily integrates with Website and Social Media

The different plug-ins designed by Pinterest helps to integrate easily with your website, blog, or social media sites. Connectivity is a critical factor in any social media to succeed.

  • You can pin easily through your browser Pinterest Plug-in that works with almost any browser. Simply install the plugin-in and use it anytime.
  • The site now connects with Facebook, enabling users to automatically post new pins to their Facebook news feed. However, it only connects with Facebook profiles but business pages.
  • You can inject Pinterest’s HTML code into your website or blog that automatically generates the ‘Pin It’ logo wherever you want.
  • If you sign up for Pinterest using the same email address used for their corporate Twitter account, you can automatically share the pins they post to their Twitter account.

vi. Get the Stats and Facts about your Audience

Pinterest is a great place to discover trends. You can find information on almost every industry including fashion, automobile, and shoes. You can follow your followers to see what inspires them. This gives you an opportunity to understand what’s hot and use that information to manage your own feed.

Learning the facts about your audience can be easier to align your marketing goals.


How to use Pinterest for Business?

Here are the brief steps on how to use Pinterest for Business.

Create Your Pinterest Account

The first step always begins with creating an account. As a marketer, you should start the Pinterest Business page by joining as a business. Fill all the required details including email address, password, business name, and website, along with the relevant business.

Complete Your Profile

Complete your business profile by adding an icon, profile photo, business description, and other business-related information.

Confirm your website

It’s essential to confirm your website, mainly because, by verifying your website you can see who is pinning from your website. For this, you need to add ‘meta tag’ in your website’s HTML code.

Create Boards

Before start pinning, you must create boards and give them names that will be relevant to your pins. If you own a clothing store, you can name the boards as such; Men’s wear, Women’s wear, Cocktail dress, Suits and Tie, Blazers, etc.

Start Pinning

Once you’re done creating the board, you can start pinning the images and videos. Each pin links back to the original source, which helps to create link-backs to your website.

While pinning, you should do the following;

  • Install the appropriate Pinterest browser button for your preferred browser.
  • To pin something from the web, click the Pinterest icon on your browser toolbar.
  • Select your favorite image from the available options and click Save.
  • Add or edit a description.
  • Select the board you want to save your Pin in.

Pinterest in 2019

As of May 2019, Pinterest has 291 million active monthly users worldwide.

  • You can share your pins and boards through HTML embed into your website or blog.
  • Pinterest has launched two new conversion tools for advertisers, offering conversion optimization for Promoted Pin campaigns and new conversion goals feature for Promoted Videos.
  • According to the latest research from Neustar, retail brands can see 2x higher returns on Pinterest than other digital channels

Check out the infographic highlighting the coolest facts about Pinterest

pinterest facts infographic

Searchable Design LLC offers the most reliable digital marketing in Des Moines. We offer every kind of social media marketing services in Des Moines.

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