A guest waiting to be served for over 30 minutes in a diner is likely to walk out even when the diner offers great service afterwards. Retaining the customer is a confluence of both art and science. Serving the right product at right time and in the right manner is a must.
Usability deals with the overall user experience in a website. The ease in searching for desired products, alternatives, information to back the product and accessible purchasing or ordering options determine the user experience.
Usability and Aesthetics goes hand in hand. Aesthetics helps in appealing the customer and user experience will help retain them for a longer period of time. To ensure lesser bounce rate (Website abandonment), higher conversion or turn-outs and retaining, you must focus equally on aesthetics and usability of a website.
Over 75% of visitors search for website through Search Engine.
Over the time, the taste of visitors have changed from casually surfing website to finding a niche website to buy product or services.
The page referred by Search Engine primarily goes to your website’s landing page. Landing page is a web page which serves as the entry point for a website or a particular section of a website created specifically for the purposes of a marketing or advertising campaign.
The landing page must be relevant to the product or service advertised. A poor landing page can overturn the visitor’s interest and instead increase the bounce rate.
User interface (UI) in web design covers the overall aspect maximizing usability through better user interaction. The basic website UI elements include tables, buttons, dialogs, and others.
The goal of user interface design is to produce better results through easy, efficient, and user-friendly operation of website and it’s components. To increase user experience, a website must provide minimal input to achieve the desired output. This helps to retain interest of the website visitors.
From the time a user inserts the website address in the browser’s address bar and until the server receives the request and loads up the website in user’s browser is basically called load time, server load time or website load time.
With the better internet connection lately, the load time has decreased exponentially. However, the users with slower internet connection still have to face the issue of high load time for the websites that hasn’t yet adopted responsive or user-friendly design.
CTA or Call to Action is a direct-response advertising messages designed to envoke visitors to take certain action. For websites, CTA can range from a banner, button, or some type of graphic or text meant to prompt a user to click it, and continue down a conversion funnel for lead generation, downloads, sales or inquiry.
"Call now", "Find out more" or "Visit a store today" are few of the most used CTAs in any website. However, only adding CTA won’t be enough to nurture visitors into lead. The smart use of design and relevance of content along with CTA inserted to help a visitor take prompt action is important.
Content is a copy of text or information in a website added to provide insight on the business, products or services. An enticing copy or content is the major determinant for establishing the relevance or authority of any website.
The content is always targeted to an end-user, which helps to provide them information on the product or services they’re seeking to purchase or use.
Learn more about smart web designing process to build a great website.