Facebook and Instagram are undoubtedly two major advertising platforms with extensive audience reach and business-friendly features.
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More than 14.8 billion U.S. dollars were spent on social media ads in the United States. Social media marketing in the US has helped grow a large audience for small and medium businesses.
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By the end of 2018, the total users in Instagram reached 1billion. Starting as a humble video and photo sharing an app in 2010, it became one of the fastest rising mobile apps on the planet.
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