If your business has gotten this far without a website, you might wonder if you do not need one at all
However, the truth is that there is rarely any business in the U.S. without a website.
In fact, the businesses that do not have a website are usually the first ones to go under!
On the other hand, businesses that maintain a functional website and strive to utilize its full potential significantly scale their business.
Did you know Walmart started earning 2.8% more profit after building a functional e-commerce website, and the coffee giant Starbucks generated $29.6 million in worldwide sales from its website selling coffee products?
Numerous examples like this highlight the importance of targeted business web development.
Therefore, it is time to seriously consider web development for your business. If you already have one, it is time to analyze its productivity.
Whether you are an established business looking to scale up or a new entrepreneur venturing into startups, a website will significantly determine your success!
Read on to find out how a strategically designed web development will benefit your business.
What is Web Development?
Let us clear the air!
Web development refers to many tasks associated with creating, maintaining, and refurbishing websites, programming a website, creating electronic businesses, and database management.
Hence, it does not only imply website development.
For example, web development would come in handy if you convert your simple website into a full-fledged e-commerce web application.
Similarly, adding a content management system to an existing website or creating multiple databases
Reasons Why Your Business Needs Web Development
Many organizations are hesitant about spending a significant amount of money on web development because they feel they are not tech-savvy or the website would not help increase sales or revenue.
You should understand that a website alone would not bring a change, but your attitude towards it will help to change gradually!
Therefore, the first step is to understand how a website will help your business. The second step is to build the website.
Here are five proven reasons why your business needs web development.
1. Market Your Business Round the Clock
One great advantage of a website is that it is available round the clock.
Unlike a store that closes before eight, a website will remain open and accessible 24/7.
Imagine, if you get 100 customers a day in your store that is open for 8 hours, how many would you get when your store remains open round the clock?
84% of U.S. consumers believe a business with a website is more credible than one that only has a social media page
Many would point out that their customers do not shop at night.
What if your customers prefer shopping in the wee hours or late evening while savoring their dinner?
Therefore, taking your business online through web development will help you reach your target audience at the time of the day.
Moreover, you would not miss out on online traffic that your competitor is probably thriving on!
2. Tap into e-Commerce to Grow Your Business
Small and medium businesses contribute a significant amount to the eCommerce industry.
43% of businesses that sell products online claim that they have experienced significant revenue growth.
Although it is less likely to surpass the gross sales made by Amazon and Ali Baba, they do tend to make millions in revenue from e-commerce.
A rough 3-month estimate is that an average eCommerce site in the U.S. makes over $150,000 in monthly revenues.
Whether you agree or not, the future of retail is online!
According to Insider Intelligence’s research, U.S. e-commerce sales are expected to cross $1 trillion, and worldwide eCommerce sales will cross $5 trillion in 2022.
Therefore, it is time you decide to adopt an e-commerce solution to scale up sales and boost your revenue streams.
3. Boost Digital Marketing to Grow Leads
Web development takes your niche audience's preferences and behavior into account to create a relevant website that attracts leads.
The more relevant your website is, the more visitors you will receive.
However, turning the visitor into a lead can be quite complicated unless you have a good visitor number.
Did you know it takes 45.4 website visitors to create one lead?
Although the presence of a website plays a crucial role in getting online visitors, you will struggle to get leads unless the visitor numbers are significant.
It is where a good website comes into play -a good website offers a great user experience that will likely appeal to the niche audience.
4. Improve User Experience to Elevate Usability
Owning an informative website means you need not hire new staff for customer consolation or customer service.
Modern web development also considers secondary needs such as marketing, customer consultation, processing sales, and customer service through dynamic content management or e-commerce system.
It means a customer needs not to make a call or spend hours choosing between thousands of products.
eCommerce stores facilitate product recommendations that quickly recommend relevant products in a go!
It will not only save your crucial time but also save overhead costs!
5. Beat the Competition, Lead the Industry
Do not assume that your competitors are naive. It is likely that they already own a website, and quite a good one.
Owning a website offers you a competitive advantage.
Without a website, you lose the chance to market your business and risk losing customers.
Hence, it is something that can set you apart from your competitors.
Did you know more than half of the U.S.-based small businesses do not have a website?
Therefore, it is the best time to consider web development and establish your business website to get ahead of the competition.
Takeaway: Things to Consider for Business Web Development
Here are a few essential things you should consider before designing a new website or upgrading your existing website.
- Define your purpose -Sales, Revenue, Outreach, etc.
- Conduct a competitor analysis to figure out what is working in your industry.
- Improve Website layout by adopting responsive web design.
- Focus on Search Engine Optimization.
- Choose the proper content management or e-commerce platform (WordPress, Magento, Woo Commerce, etc.)
- Hire an expert web development agency in the U.S.
Over 80% of U.S. consumers use the internet, and over 90% of smartphone users shop online.
Hence, it is quintessential to have a functional business website that appears on every major search engine and works effectively on different devices.
Get in touch with Searchable Design LLC., the best web development agency in the U.S., to learn more.