There are about 6.64 billion smartphone users in the world today, and there is no surprise that mobile app as an industry is flourishing.
With the increased usage of smartphones, e-commerce, online stores, and mobile banking is experiencing substantial growth.
Consumers want information about products, services, or companies immediately at their fingertips, which attests to the importance of mobile apps.
Getting a mobile app for your business provides a wide range of benefits to both the company and the users, including increasing consumer engagement, enhancing user experience, building an audience, increasing sales, and attracting more users.
More businesses are adapting their strategies to ensure consumer satisfaction, and so should you.
Hence, mobile app development is the key to exploring future opportunities.
What is Mobile App Development?
Mobile app refers to remote apps intended for mobile use. Mobile app development refers to developing a mobile app that serves a unique purpose (customer acquisition, sales, information, game, email, etc.)
Similarly, these apps operate on remote devices such as smartphones, smartwatches, and tablets.
These apps can be preinstalled, downloaded from Google Play and other online stores, or accessed via mobile web browsers.
Did you know about 82% of companies with professional mobile apps have achieved desired business growth and increased revenue over time?
Let’s find out the reasons your business needs mobile app development.
Reasons Why Your Business Needs Mobile App Development
Whether it is a startup or an established company, every business now needs a mobile app.
As a business owner, you cannot ignore the benefits offered by a business-centric mobile app.
Here are six reasons why your business needs mobile app development.
1. Increase Sales and Revenue
Having a business-centric mobile app in oppose to not having one directly leads to acquiring new customers and boosting sales.
According to Adweek, 35% of smartphone users check their phones more than 50 times daily.
Therefore, if you do not have a mobile app for your business, you lose the chance to discover potential customers to improve your sales.
Here are a few reasons why you would need a mobile app.
- It offers a way for users to browse your products and submit orders directly through the app.
- Send a message to users about a special offer, deal, discount, or event through a push notification.
- Regular customers can receive bonus points, special discounts, or lovely encouraging messages that make them feel special and buy more.
- If clients are well-acquainted with your company, they are more likely to order your product.
2. Build Audience Base
No matter whether you are selling dairy products or have a restaurant, your customers need a way to reach you –social media, phone, website, or email.
The mobile app condenses all of these features into a single platform, making it a single, reliable platform for communication.
Did you know that 100 billion apps were downloaded in 2021and are expected to reach 200 billion by 2025?
Having a messaging feature within your app can make a difference in communicating with your customers.
For instance, instead of calling a restaurant for a table, you can book it with a few clicks on their mobile app.
Similarly, you can promote or improve your current offerings via an app to help your business reach new heights.
The following are the different features of mobile apps that would help grow an audience.
- Build subscription list
- Add QR Scan
- Add online payments
- Focus on customer preferences
- Provides special offers
- Offline functionality
- Update your latest features
- Map data and location
- Messaging and chats
- Search option
Doing this presents an opportunity to grow your audience, strengthen your customer’s loyalty and increase sales.
3. Offer Better User Experience
Mobile apps are unquestionably a catch when it comes to user experience compared to other platforms such as desktops.
66% of users reported a frustrating experience when their shopping cart is not connected across multiple channels.
A mobile application offers a seamless browsing experience to users, leading to a satisfied user. A satisfied user has a higher probability of doing business with you again in the future
Moreover, consider prompting your customers with feedback forms and questionnaires to monitor user behavior.
It will help create a win-win scenario if users are rewarded with promotional offers as a reward for completing these forms.
4. Stand Out from the Competition
This is fantastic news for business owners wanting to stand out in the competitive market.
A mobile app can become an exciting tool on many levels as it can be used for various marketing purposes.
According to eMarketer, it is estimated that US adults will spend more than 4 hours on average with mobile internet and 88% of that time within mobile apps.
Therefore, developing an app will be useful in comprehensive ways and help improve your online presence which makes your app powerful.
Here are a few tips to improve the user experience.
- Include description in App Stores
- Add videos and screenshots for tutorials
- Add genuine reviews
- Update the app regularly
- Improve load speed and avoid cache
- Show the number of downloads to stand up higher in the crowd
- Promote your app
- Provide the best possible user experience
5. Leverage Technology Trends
A mobile app has brought many changes into the marketplace, including booking hotels, ordering online food, transferring money, and ordering products.
Almost every business must incorporate the latest mobile app development trends into its marketing strategy to gain traction and efficiently reach its target market.
In 2020, global revenue from mobile apps increased to over $318 billion, and by 2022, mobile app market revenue is expected to reach $693 billion.
Hence, it is essential to adopt newer technologies that help you offer better services to stay relevant. A mobile app is a perfect example of this.
Businesses of all shapes and sizes should consider using mobile apps to gain more growth and multiply customer reach.
You can add any new feature to your app to extend its functionalities and improve user experiences.
6. Strengthen Your Brand
Providing quality services while keeping your market presence is critical in developing a brand image.
It will not only help you build healthy relations with your clients but also help create an impactful brand image.
The average adult American spent 3 hours and 43 minutes on their smartphone per day.
Therefore, a mobile app is the best way to provide this sense of presence to the customer by being available at their fingertips.
For example, Nike is an American multinational brand that manufactures and sells sneakers, apparel, and other accessories.
The Nike mobile app will feature product stories, announcements for upcoming releases, and the ability to reserve Nike sneakers even before they launch the product, informing the customers beforehand.
Building a brand for a mobile app is a very thoughtful process that needs plenty of attention at many levels.
Consider the following things to strengthen your brand while building an app.
- Catchy logo and app icon
- Add targeted keywords
- Catchy app name, slogan, style
- Focus on graphics
- Create landing pages for the app
- Add social networks
A brand tells people what is your business about and what you can offer your customers.
That is why, to promote the brand, an increasing number of companies are investing in mobile apps.
Takeaway: Things to Consider Before Developing a Mobile App
Developing a mobile app requires more planning than just being aware of native platforms.
If you are looking to build an app from scratch, you will need to make a strategy and ensure that it is properly implemented to effectively meet the customer’s needs.
Following are a few essential things you should consider before developing a mobile app.
- Market research and Set goals
- Identify your target audience
- Choose your platform: iOS or Android, or iPad
- User Interface and User Experience
- Hire an app developer or choose the right app development company
- Design a mobile application
- Follow your company’s brand guidelines, including the color scheme, typefaces, and graphics
- Test your mobile application before you launch
- Launch your app
- Focus on marketing strategy to get users to download your app
A mobile app is necessary for any business to stay relevant in today’s digital world.
It will help you enhance the overall consumer experience by providing desired information, services, and products.
If you realize you do not have a more substantial online presence to improve your business sale. Building a mobile app for your business puts you in the correct position to leverage this trend and thus helps businesses of any size target customers globally.
Get in touch with Searchable Design, the best mobile app development agency in the USA.