Over 80% of marketers use content marketing as part of their strategy. In fact, 86% of B2C marketers and 91% of B2B marketers have already implemented content marketing as an integral part of their marketing strategy.
Many companies are switching to content marketing lately because the latter is 3x more efficient in terms of leads than outbound marketing. This is alone the reason to move your marketing strategy from outbound marketing to content marketing. Hence, content is the king!
A well-conceived content will also empower your social media marketing campaign and elevate off-page optimization.
Marketing is impossible without great content. Let's find out how you can make your content enriching enough for your audience by using different content marketing tools.
Here is the list of the eight best content marketing tools for marketers.
BuzzSumo -Search Content Ideas
BuzzSumo.com is a great platform to quickly search for content ideas, new keywords, trending stories, customer questions, and content success.
It's a cloud-based app, so you need not download it nor configure it. Log into www.BuzzSumo.com and enter your keywords. The database will show you all the relevant results in a go! You can map these top-performing keyword ideas to create niche content.
Here is the list of services you can enjoy with BuzzSumo.
- Explore new and evergreen content ideas
- Support crisis management
- Build your organic content strategy
- Reduce digital ad spend
- Conduct competitor analysis
- Explore news tracking
- Monitor mentions and creates media coverage reports
- Explore breaking news tracking
- Monitor cross-channel performance
You may ask how does BuzzSumo generate a lot of ideas. Well, it scans blogs, news sites, forums, and other online communities to find the most relevant ideas.
The best thing BuzzSumo does is that it lets you find out everything about the influencers in your industry.
Evernote –Note Taking & Collaboration
What good is a note-taking app for content marketing, you may ask? Evernote isn't just a note-taking app but a way to stay organized. Here, your entire team can put ideas, access others' thoughts, and collaborate.
Let's say Evernote is a collaborating tool for all kinds of marketers.
Access the full-featured Evernote application to create, save, tag, search, and access the information on various devices, including desktop, tablet, and smartphone.
The app can help you in the following areas:
- Create a to-do list
- Develop content calendar
- Schedule content for publishing
- Assign tasks
- Collaborate on projects, and so on.
File synchronization also helps to access your information from different places in real-time.
KRED -Build credibility and trust
Empower your content marketing with KRED. It's a social scoring system that rates contacts based on two criteria: influence and outreach.
When it comes to content marketing, you have to find and connect with influencers who can amplify your message on social media. KRED allows you to assess your influence by analyzing social media activity.
Unlike other influencer tools, KRED allows you to build up your own "influencer" status.
As Andrew Grill, TEDx & Futurist Keynote Speaker puts it;
Our social data has real value. Technologies like PeopleBrowsr and Kred help brands analyze their data and realize that value.
Trello – Collaboration and Scheduling
Trello is an empowering tool for all kinds of employees, including content marketers. The Trello Cards allow you to organize your tasks and collaborate with marketing teams.
Organizing and scheduling are two of the most crucial steps in publishing great content. Trello allows for scheduling content, writing, posting, and sharing. You can leave messages or notes for other team members, set deadlines, ask questions, and update your content marketing plan in the go.
Moreover, it helps minimize confusion around project assignments in a large team to minimize lag time and inefficiency.
ClickFunnels – Sales Funnel Tool
ClickFunnels is the ultimate marketing tool. It's a sales funnel builder designed to help marketers automate their sales process from start to finish.
With the power to control every stage of the buying journey, you can design your content marketing plan more effectively.
The advantages of using ClickFunnels are as follows;
- Ability to set up funnel pages quickly. ClickFunnels is highly flexible, allowing hassle-free edits and modifications.
- With ClickFunnels, you can integrate effective e-mail and payment systems quicker. ...
- Tons of professionally designed templates are available.
Tweriod –Leverage the power of Twitter
If you’re using Twitter to market content, Tweriod can be a great help.
Tweriod is a free Twitter tool that helps make the most of Twitter by providing the best time to tweet, insights about your followers, and trends.
The software analyzes both the tweets and the followers' tweets to understand the best time to tweet so that you can get the most mentions and replies.
When it comes to social media marketing, success relies on capturing the best time and audience. Tweriod will make it easy for you to find the best time and audience.
Uberflip –For a content marketing strategy
Uberflip is a content marketing platform. It elevates your content experience by including blog post, articles, social media, videos, eBooks into a responsive interface with CTAs.
It allows you to create engaging experiences for buyers by packaging content for targeted audiences.
You can rely on Uberflip for content marketing, lead generation, account-based marketing, and sales enablement.
SEMRush - All-in-one marketing tool
SEMRush is a complete marketing tool because it amasses every possible digital marketing tool, including finding keywords, analyzing keywords and competitors, finding trends, analyzing websites and content, designing the content plans, etc.
Everyone involved with marketing can take advantage of SEMRush. The services include SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing strategy, Marketing Insights, and PPC Campaign Management.
The best thing about SEMRush is that you can access many great tools for free but with limited functionality. You can always upgrade to paid packages to access unlimited features.
If you haven't started improving your content marketing techniques, chances are you probably are missing out!
Start with using these eight tools and gradually expand using more tools to do your content marketing. strategy
Get in touch with Searchable Design LLC, the best digital marketing agency in the US, to learn more about intelligent content marketing techniques.