Social media started as an entertainment tool but now it has evolved to become a powerful marketing tool. It not only helps to promote content but also impacts SEO.
Over 15 billion dollars is spent on social media advertising every year in the U.S. alone. According to recent statistics, almost 233 million people in the country use one of many social media.
The social media platform is a great tool to promote content. Did you know 500 million daily active Instagram stories are uploaded worldwide? That is a huge amount of content. If we amass the stats from all possible social media sites, the number could go well over a billion.
Social media attracts both newbies and influencers to keep creating new content every day. A major chunk of this content promotes and advocates a certain brand, product, or services. It’s easy to get the word to the public with the use of social media; hence, it directly impacts your SEO.
Let’s take a look at how social media marketing and SEO go hand in hand.
Does a Social Media impact SEO Ranking?
Social media does impact your SEO but it doesn’t directly contribute to SEO ranking. Google’s algorithm that dictates the website ranking is an entirely different ball game. However, one thing you can be sure about is that SEO is a branding approach and maintaining social media presence helps to grow your brand exponentially.
Over 170 million Americans access Facebook on a daily basis.
They add up and influence search engine optimization in six different ways.
Extensive content distribution
Every day millions of social media users create content such as image posts, videos, stories, textual posts, notes, tweets, etc.
Longer lifespan of your posts
A post stays relevant and in the eyes of the audience for a longer duration compared to any other marketing channel.
Improve online visibility and organic traffic
Social media marketing can help to send traffic from social media sites to your website. It can create organic traffic in real-time.
Increase brand recognition
A socially visible, viable, and reliable brand is considered the most trustworthy brand on the internet.
Enhance brand reputation
Social media users can easily influence their audience. People who trust a brand on social media will follow it religiously.
Boosts local search engine optimization (SEO)
The organic traffic, social media mentions, shares, and overall buzz will propagate the same results in the search engine results.
Social Media channels are Search Engines too
Nowadays, people don't just look up for an answer on Google; they also use social media to find relevant answers. People no longer rely solely on Google to search for answers; many people look for answers on social media and video platforms.
For example if a person wants to check the reviews or customer feedback of a local eatery before visiting it, they'll probably go to the eatery's social media profile. A social media channel is more likely to offer a person a specific answer in this case.
Another instance is, if a person is searching about the possible navigation, landscape, and experience of trekking to Yosemite Park, they'll probably look for a relevant video on YouTube.
Most people find out about new games, smartphone applications, or an emerging brand on social media.
One big advantage of social media is that the content can easily be shared with friends, family, or others.
5 Social Media Step to help boost SEO
Here is how you can capitalize on each and every move in social media to help boost your SEO rankings.
Publish High-Quality Content
Everything is about unique and quality content. Social media solely hands the most amount of unique content each day. Amidst such a humongous amount of content, getting your content in the eye of the audience can be difficult. The answer to this is to post high-quality, unique content.
Unique content is more likely to be shared by other users. Don't frequently post new stuff. Invest time in content curating as well, share other's content, and add your unique content in-between.
Quality content could range from a blog post, infographic, video, podcast, etc. use the relevant keyword terms to highlight content and add the right visual material.
Make your content easily shareable
Encourage your audience to share your materials. Add social sharing buttons on blogs and websites. Post Infographic, images, and videos that can easily be shared.
Take complete advantage of photo-sharing sites like Instagram and video sharing like YouTube to grow your outreach through visual content.
Don't forget to use proper Call-to-Action when you share your content. A proper CTA will redirect the audience to your webpages or ask them to take an action.
Optimize Social Media Profile
Social media profiles need optimizing too. They aren't going to just promote themselves.
There are several factors that help to optimize your social media profile.
Make your profile compelling by adding a proper DP, cover photo, description, SEO-friendly URL, necessary links to other social media profiles. If you own an e-commerce site, you can consider building and sharing a product portfolio in your social media profile.
Maintain consistency in every social media channel. Your Facebook profile should convey the same feel, look, and message on Twitter, Linkedin, and Instagram.
Optimize your Images for SEO and Social
Social media marketing is all about visual content sharing. The human brain can process visual materials faster, hence, your priority should be to create and share visual contents such as images and videos.
The visual content is more likely to be re-shared by the users.
⦁ Here is how you can optimize your images
⦁ Use an appropriate file name for your image.
⦁ Add keyword to the file name.
⦁ Keep image size small for fast rendering.
⦁ Add compelling captions with keywords
Engage with your Audience
One of the best ways to grow engagement on your social media profile is to encourage your users to strike conversation.
People often like to comment on posts. You can encourage user interaction by posting stuff that actively ask them for their thoughts, feedback, comment, etc. Give your audience a thing to talk about. This will definitely help to grow your social media engagement
Top 5 Social Media for Content Sharing
Here are the top five social media brands for content sharing. These social media directly help your SEO.
Facebook
Facebook is by far the most popular social media. it is the third most visited website after Google and YouTube. Billions of people around the world access Facebook on a daily basis.
It's easy to share content on Facebook and get the word out. You can choose to post a mere textual status to images and videos. With more people using Facebook, the likelihood of sharing content is greater.
Medium
Medium is a top content-sharing site that attracts the influencers from all around the internet. The website is known for publishing highly qualitative, impressive, and compelling content.
The content may contain personal stories, republished articles, original blog posts, etc.
One big advantage of sharing in Medium is that you can add a backlink to your website. These backlinks are recognized by Google's search engine ranking algorithm that will help boost your SEO.
Linkedin
Although the primary purpose of Linkedin is to generate leads, it also helps to share valuable content. You can share articles, posts related to commerce, science, arts, society, politics, etc.
Twitter
Twitter is the ultimate tool to share valuable content for receiving instant attention. People, News sites, and influencers easily pick up news that is trending on Twitter.
Pinterest
Pinterest is an ideal website for sharing visual content. It alone gets 2 billion searches per month. Many brands that specialize in selling products choose to advertise their products through Pinterest.
Here is the detail infographics about the 5 social media tips to boost seo
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