The marketing industry has changed dramatically over the years, and Google Ads has played a significant role in bringing in more leads, increasing online sales, and raising Return On Investment.
In fact, Google Ads is one of the effective methods of paid online advertising. Businesses typically generate $2 in revenue for every dollar spent on AdWords
It is one of the most powerful advertising tools ever created. Many businesses approach Google Ads thinking of increasing leads and sales
However, getting the expected results would take some experience and skills.
Setting up your Google Ads campaign requires keyword research, targeting advanced demographics, setting budgets, adding negative keywords, choosing the right campaign, crafting compelling ads, and testing your ads.
Most marketers are turned off by the expensive ad campaigns that fail to churn good results due to a lack of proper strategy, but the rewards are enormous.
Read on to understand what Google Ads is and how to create successful campaigns to increase sales.
What is Google Ads?
Google Ads is a paid advertising platform, also known as a paid-per-click (PPC).
Did you know about 97% of Google’s total revenues come from advertising?
It is a digital marketing tool that allows you to maximize your reach, meet more customers and quickly sell your product.
Moreover, you only pay for actual, measurable results, like website clicks and business calls.
If you are considering investing any amount of money in ads to increase your sales, you would better spend it on Google Ads.
Increase Sales with Google Ads
Use Google Ads to remain on top of search engines and increase your revenue.
Since you may have dozens of competitors, you need to be smart to get consumers interested in your product.
Let’s look at how to run your Google Ads campaigns and increase sales successfully.
1. Keyword Research
A winning Google Ads campaign is incomplete without keyword research.
If your target audience is not searching for your products and services, then search advertising may not do any good.
Measure the search volume of the keywords you select for your Google Ads campaign.
Use Google’s Keyword Planner tool to identify how often people search for your targeted keywords or phrases.
You can simply paste the URL of the page you want to advertise, and you will see several groups of keywords to target.
With shorter keywords, competition for rankings can be challenging, whereas long-tail keywords are less competitive and, therefore, less costly.
In fact, long-tail keywords have click-through rates of 3-5% greater than regular keywords.
For instance, if you sell dog products, you should include keywords that dog owners would search for, such as dog accessories, best dog products.
2. Target Advanced Demographics
To effectively reach out to target consumers, you must reach out to the right audience or niche.
Therefore, it is essential to target demographics based on:
- Age: It allows you to target users based on their age.
- Gender: It allows you to target users based on Male, Female, and Unknown
- Income: It allows you to target users based on family income. Top 10%, 11-20%, Lower 50%, and Unknown.
Use Detailed Demographics in Google AdWords that allows refining the target audiences.
Your ads should be set to target to reach out to your most interested customers, which allows a better understanding of the types of visitors visiting your site.
For example, a social security disability lawyer finds out that 40-year-old audience seems to be interested in their services. Then they should only include the 45+ age group to avoid reaching a younger audience.
3. Set Budgets
It is essential to set budgets to determine how much money you are spending on each campaign and returns.
Come up with strategies to help you increase sales and make the most out of your budget.
Decide on a daily budget for each campaign based on your advertising goals and the average amount you are comfortable spending each day, such as $10, $100, or $1,000.
Similarly, when you bid for clicks or website visitors on Google, you are only bidding on the clicks applicable to you and your competitors.
As Google Ads is a keyword auction site, finding an adequate budget will rely on the cost of the keywords you wish to bid on.
If many markets are bidding high on a particular keyword, increasing your bids will help you gain more traffic and sales.
Otherwise, optimize your bid amount to ensure you get the highest ad rank.
4. Add Negative Keywords
Did you know that 76% of the budget for Google Ads is wasted on the wrong target keywords?
One of the first optimization actions you should take to boost the effectiveness of your ad campaigns is to use negative keywords.
By using “negative keywords,” you meant avoiding specific terms and phrases that are less likely to bring the correct audience.
Using negative keywords helps you filter out searchers who are not interested in your products and niche.
Suppose a seller of a car company wants to target affluent customers. They should add keywords like "cheap" and "budget-friendly" in the negative keywords list so that many potential affluent customers can catch your ad.
Benefits of using Negative keywords
- Prevents spending money on invaluable keywords and phrases where you won’t get a good return and keep ROIs on point.
- Ensures that only relevant ads are shown to searchers in response to their queries
- Increases the likelihood of more website traffic, which boosts sales.
Therefore, ensure to add negative keywords that have poor metrics.
5. Choose the Right Campaigns
While creating a Google Ads campaign, choose the right type of ad because one type of ad may not work throughout the industry.
- Search ads: This ad is done to let your potential customers know about your products or services.
- Shopping ads: Display your products or services in the biggest online marketplace. You will only have to pay when customers click to go to your website or when they see local inventory.
- Display ads: Advertise on the Google Display Network and promote your business on Google news pages, blogs, and websites like YouTube and Facebook.
- Video ads: Get to your potential customers on YouTube. You will only pay when someone sees one of your ads for at least 30 seconds, watch it in its entirety, or interacts with it.
Each of these ads has a different purpose and affects a diverse audience.
Moreover, the network covers over 2 million sites and reaches 90% of all users, so you will have a significant audience for each ad type.
6.Craft Compelling Ads
Creating a copy that attracts potential customers is crucial, as you only have to pay when someone clicks on your ads.
You mainly have to focus on the following components:
- Headline: The ad headlines are made of up to 30 characters. So make them count. Decide what would make users click on your ad and use it as your headline.
- Description: Descriptions are made of up to 90 characters to elaborate on the headline. Use these cleverly and add a call to action. You can send users to your website’s home page or a specific landing page.
- Paths: It represents the display URL path you want to show in your ads. You can use it to promote your offer, a call to action, or any other business aspect that makes your ad stand out.
While creating an ad copy, clearly let the searcher know they have found what they were looking for.
- Include Call-To-Action phrases like “Contact Us Now,” “Free Quote,” or “Order Now,” which are great for influencing the audience to engage with your business.
- Similarly, a special offer or a giveaway is another way to entice your audience.
- Use large, clear, and legible font.
- Use high-quality images.
Your campaign's strength will entirely depend on the strength of your ad copy. Therefore, it is worth researching to structure the best possible ad copy for your campaign.
7. Test Your Ads
Create multiple Google ads with the same keywords and broadcast them at a given time. Identify which ones get the most clicks and make the most sales.
You can check the results of your campaigns using Google Analytics to see the interactions and which specific ads are performing well.
To areas to measure:
Impressions and clicks can be easily tracked through the Google Adwords program. But to track conversion, you should set up a goal in Google Analytics.
It strategically tracks all the marketing data. Once you have a good amount of data to work with, pick a solution that perfectly complements your objectives.
Then, start utilizing it to deliver expected results accordingly and run profitable ad campaigns.
Many business owners run marketing campaigns based on guesswork and spend a lot of money without any results.
Therefore, measuring is the first step in the optimization process. If you are not measuring it, there is no way to improve it.
Google ads have made it easy for small and large businesses as well as marketers to reach a large number of consumers and increase sales.
With the above tips and best practices for running a Google ads campaign, consider running ads on Google to optimize your online marketing strategy.
If you are considering hiring a digital marketer, get in touch with Searchable Design, the best digital marketing agency in the USA.