With artificial intelligence making significant strides in various aspects of video creation, it is not too far behind in creating the professional video you usually find in advertisements, music videos, and movies.

In fact, Open AI, the AI research lab, has already developed Sora AI, which can create professional-looking videos from scratch. Many tech pundits have brandished it as the future of video creation, including filmmaking and animation.

However, Sora AI has only begun the journey; hence, it may be too quick to jump the gun since with new opportunities come many limitations.

Continue reading this article to find out whether Sora AI can replace traditional video making, including limitations and possible risks.

WHAT IS SORA AI?

SORA AI is a game-changer text-to-video model developed by the AI research lab OpenAI, which also created the famed ChatGPT and Text-Davinci completion models.

Here is the sample of a how video made from SORA AI looks like

It is a diffusion model that generates a video by starting with one that looks like a static noise and gradually transforming it by removing the noise over many steps.

The platform allows users to create realistic and imaginative video content simply by describing what they want using keyphrases and keywords.

As per the developers, you can generate 60-second or longer video clips containing complex scenes, specific types of motion, and multiple characters, including hyperrealistic and animation. 

Like the GPT model, SORA AI uses the trademark transformer architecture, the deep-learning neural network architecture that transforms an input sequence into an out sequence.

Furthermore, it deeply understands language, so when you input text, it can accurately create characters with vivid emotions. It realizes not only a user's intent but also knows how things work in real life.

For example, if you ask, “a race car drifting through snowy mountain roads,” you will receive a video matching that description.

But what possibilities, limitations, and risks does SORA AI contain, and will it be the future of video production? Let’s see how it will change the game for video producers and viewers alike!

POSSIBILITIES OF SORA AI IN VIDEO PRODUCTION

Imagine a content creator who has never visited Niagra Falls or the Arctic Icelands wanting to replicate the scenery for his movie or animation.

You may not have the means to reach the place, shoot the scenes, and overlay the narrative, but with the help of AI, you can recreate the same scenery on your computer.

Hence, using technology like SORA AI for different video production has significant advantages for the industry.

1. Increased Efficiency & Productivity

A central plus point of SORA AI is that it can automate repetitive tasks and help streamline editing, making a creator’s job easier and more efficient.

Also, you can focus your creative energy on storytelling and development rather than investing time in traveling and capturing scenes.

Moreover, you can create numerous clips of different genres in a moment, creating desired minute or longer videos. 

2. Enhanced Content Quality & Relevance 

Video makers can rely on SORA AI’s built-in data center to learn and replicate videos that users are more likely to find relevant.

You can use this knowledge to create more engaging and appealing videos that viewers will enjoy watching!

What’s more, since the tool creates videos from text instructions, creators can easily customize viewers’ suggestions and effectively work on them. 

3. Adaptation to Emerging Trends

Another unique ability of SORA AI is predictive analytics, a method to analyze data and identify trends, allowing video producers to stay ahead of the curve.

It helps you create timely and relevant content that resonates with your audience's ever-evolving interests. Simply put, video creators can understand user behavior and tweak future content as needed.

Plus, data-driven decisions simplify content strategy and audience targeting, ensuring the videos reach the right audience and maximize their impact.

LIMITATIONS OF SORA AI

With great opportunities come many roadblocks, and SORA AI is no different.

Remember, this text-to-video platform is still developing and has yet to reach a broader market, making it prone to encounter unforeseen issues.

Here, let’s discuss some of the limitations of SORA AI, as pointed out by experts.

1. Lack of Attention to Detail

SORA AI struggles when multiple elements play in the background.

For example, it fails to create two dogs interacting correctly in a video with five dogs walking. It looks like one dog blends into another and then suddenly shows up at the back of the video.

Consequently, it needs to manage the interaction between the elements accurately.

 2. Incorrect Depiction of Movement

Additionally, the tool can sometimes generate physically impossible motions. Even the makers accept that SORA AI may occasionally confuse an instruction's spatial details (left and right direction).

In a prompt requesting that a person run on a treadmill, SORA created a person running backward on the treadmill. This difference depicts that AI still has areas for improvement.

3. Unnatural Facial Expressions

Another issue with SORA AI is that it finds producing flawless natural expressions challenging.

Here, if you look at a video clip by SORA AI, it fails to deliver an accurate facial expression of an elderly person, giving it more of a creepy vibe. And their effectiveness wears out when emotions do not look real in videos.

This issue shows that the AI still needs to improve before smoothly recreating realistic facial features.

4. Challenges with Complex Scenes

One more drawback of this model is that it does not stimulate the physics of a complex scene.

In other words, it may not understand the specific instances of cause and effect, like when a person eats a cookie but the cookie does not have a bite mark.

While SORA AI is good at making simple videos, it's still learning to deal with more complicated scenes.

Like so, SORA AI still has a long road ahead before it can singularly affect the video production industry.

Generating a short video clip compared to a full-fledged movie is still a challenging task.

RISKS OF SORA AI IN THE VIDEO PRODUCTION INDUSTRY

The glimpse the makers showed during the introduction of SORA AI evidently states that video producers will face a major risk in the coming days.

Although it may make things easier, it can also usurp content creator’s jobs.

The wide range of possibilities SORA AI possesses and its future developments will have a remarkable impact on the career and creativity of video creators. 

• Job Displacement - SORA AI automates many aspects of video production, and roles such as editors, scriptwriters, and VFX artists may be at risk of being replaced by AI. On both small and large scales, video editing, narration, voice-over, and many other positions are at risk of displacement.
• Loss of Creative Control - Relying heavily on AI for content creation could diminish the role of human creativity and intuition in filmmaking. This may result in standardized, formulaic content lacking the uniqueness and artistic expression of traditional productions.
• Ethical Concerns - Likewise, SORA AI's ability to manipulate and generate realistic content raises ethical questions about its use in creating misinformation or deep fake videos. One can easily manage misleading, violent, sexual content, or hateful imagery through the platform and can utilize it in their favor.
• Accessibility Barriers - While SORA AI aims to make video-making available to everyone, it might still be difficult for small creators. Those with limited access to technology may be unable to compete with the pros, which could widen the gap between established industry professionals and emerging talent.

Therefore, current video makers are at a peril due to AI advancements.

CONCLUSION

SORA AI gives us a glimpse of what video-making might be like in the future. It is poised to empower this future by offering a comprehensive suite of features to enhance efficiency, quality, and accessibility.

Regardless, its widespread adoption raises concerns about the loss of human creativity, control, and livelihoods within the industry. As we progress in making videos, finding a way to use AI without losing what makes us human is essential.

For now, we must wait and see whether SORA AI will become the primary method for making videos or just a part of a larger shift.

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