“Content is King!” Indeed, content has the prime place in the entire digital landscape. A good copy can get your lots of visitors, while a bad one can ruin your reputation forever.

Here are 5 best forms of content marketing technique that an individual or a business can implement to grow their outreach.

Blogging

Blogging is the most popular form of content marketing technique for both the individual and a business. An insightful post can easily fetch thousands of visitors into the blog within a click. When almost every business is getting into blogging, the amount of content found in the internet has risen by 150 times.

A blog can cover various topics; do it yourself, tips and tools, academic researches, travel and documentary, business insights and investment ideas. It’s easy to build and maintain a blog. All you would need is a good copywriter and unconventional ideas.

Video marketing

Nothing can capture the audience’s attention like the video. The reliability of a good video production can grow the digital outreach of any business by ten folds. All you have to do is to keep it interesting and insightful.

Individuals have garnered most audience through the unique concept of Vlogging, which generally documents their adventures, travel or certain actions for the amusement of the audience. As more people spend time in Youtube and Facebook lately, the emergence of video production for marketing is essential for every business.

Infographic

Infographic is basically a single image with tons of detail and insights presented in a fashionable and digestable manner. It is easy to produce and market, hence, most businesses have delved into infographic production lately.

Infographic can contain research data, academic data, case study, graphical chart and data representation of various products, events or business. The major USP of an infographic is that it is visually rich.

Case Study

Case study is an in-depth examination covering a specific scenario or an event which provides both knowledge and actionable information. Although detailed in nature, they can be used for presenting facts, history, social data and other highly useful information for study and research.

A case study can help establish certain facts or can even be used historical references.

Ebook

Ebook is basically the softcopy of a printable book.  It’s easily accessible through the internet and can be downloaded at any place within a click. Although, only a niche section of audience ever use the ebook, its impact is far greater. It has helped established many contemporary writers, and it is here to stay until there is the internet.

Whitepaper

White papers are information-dense content that can offer solutions and data on a particular subject. The focus here is all on the details. They’re exceptional when you want to build thought leadership and respect within the industry, and can make great lead magnets.

Learn more about the digital content marketing and how you can use it to grow your outreach.