Content Marketing and Influencer Marketing are two widespread methods of brand promotion, especially on social media.

Content marketing is a tried and established strategy in contrast to influencer marketing, but which among them is better suited to your business? What differences do they carry?

To shed light on these approaches, we sat down with an expert in digital marketing, Miss Alex Thompson, to discuss what each strategy involves, their benefits, and how they compare.

Let’s dive in.

What are the Advantages of Content Marketing?

Interviewer: Let’s begin in short; what is content marketing?

Ms. Thompson: Content marketing means creating valuable and relevant content using media such as blogs, videos, infographics, vlogs, and more to attract and engage your target audience.

Simply put, it offers useful information to your audience through the media.