Did you know that 7 out of 10 tech enterprises in the U.S. offshore one or more IT operations, including digital marketing, underscoring a growing shift towards offshoring strategic tech fields like SEO, SEM, social media marketing, and tech support?

Offshoring time-consuming tasks like digital marketing has numerous merits, including reduced overhead costs, exposure to a global talent pool, remote access, and round-the-clock tech support, with more time and funds to focus on expanding the business, acquiring more customers, and increasing revenue.

However, a few companies still shy away from offshoring, mainly because they do not know where to start.

Let us share opportunities and challenges in offshoring tech with you and how you can benefit from them.

Why Offshore Digital Marketing?

Due to their remote-friendly nature, digital marketing and tech support are well-suited for offshoring. The global tech outsourcing market is growing at a whopping Compound Annual Growth Rate (CAGR) of 8.28%.

Hiring local IT professionals may give you more control, but acquiring and training one can be expensive; on the other hand, offshore teams provide the same expertise at a fraction of the cost. 

The offshore team creates banners, tests and runs paid ads, optimizes and maintains the website, and performs various digital marketing tasks, all within a handful of a budget.

Since offshoring ensures highly skilled crew and continuous operations, businesses can relax and direct their resources to further economic development.

Key Benefits of Offshoring Digital Marketing

Let’s look at some key benefits of offshoring digital marketing and tech support. 

1. Significant Cost Saving

The most obvious benefit of offshoring is cost savings. By hiring a remote team in an emerging tech economy like Nepal, enterprises can reduce labor expenses by up to 70%, significantly lowering operational costs.

Consider the operational expenses such as renting an office space, daily maintenance, utilities, refreshments, and annual promotions, which may take a lump sum of your revenue.

Losing your say in each part of the operation is not bad until you control the final outcome, plus you gain significantly in cost savings.

2. Access to a Global Talent Pool

You will gain access to a vast pool of global talents who offer valuable ideas, varying capabilities, and the chance to work with industry specialists.

Working with a team of diverse cultural backgrounds and experiences can yield fresh and creative ideas, improving the relevance and impact of digital marketing campaigns.

Digital marketing and tech support mostly comprise routine work, which is better off offshored.  

3. 24/7 Operation

While time zone differences may seem like a roadblock, an offshore team in a separate geographical time region can ensure your business remains operational 24/7 and can carry out promotional updates.

When you are sleeping, the offshore team will carry on where you left off, completing crucial tasks.

For instance, an offshore IT support team can handle client queries while the onshore team is offline.

4. Scalability

With significant tasks offshored, you can use the saved time and money to focus on scaling operations.

This particularly benefits startups and small businesses with limited resources and budgets who wish to expand their services.

For example, a goods production firm might need to boost marketing campaigns during festivals and holidays, such as Christmas and New Year, in contrast to other times.

5. Enhanced Focus on Strategic Activities

Internal staff can concentrate on core objectives like innovation, product development, and market expansion by delegating routine functions such as troubleshooting technical issues, managing social media accounts, or executing marketing campaigns to offshore teams.

But, while offshore professionals handle IT maintenance and marketing campaigns, the in-house team can develop customer-centric strategies, build strong client relationships, or explore new revenue opportunities, improving efficiency and creativity.

How to Overcome Challenges in Offshoring

Offshoring may involve minuscule challenges, which, if not addressed on time, can severely impact productivity and revenue generation.

1. Quality Control

Many enterprises worry about the output and may feel that offshore teams will not deliver the same quality as the local teams.

Quality control may require putting in more effort from your side. Start by choosing a reputable partner, setting clear expectations and key performance indicators (KPIs), and conducting regular meetings, demonstrations, and reviews to assess progress.

Use tools like a Check sheet, Cause-and-effect diagram, and manual quality assessment.

2. Communication Barriers

Working with an overseas team may cause communication barriers due to language differences, timelines, and work ethics.

Look for teams with strong English proficiency. Collaboration tools like Slack and Zoom and project management software like Jira are used to streamline communication.

More importantly, each party should be able to convey their ideas to the other, which can be easily done through regular video meetings and product demonstrations.

3. Data Security

Data security is a valid concern when providing third-party access to your system. However, managing access and maintaining security protocols can mitigate this concern.

Start by signing a non-disclosure agreement (NDA) to protect sensitive information, maintain a strict security protocol throughout the enterprise, create temporary passwords, and limit access based on the task.

Work with reputable offshore providers who adhere to data protection regulations and implement robust cybersecurity measures.

4. Time Zone Differences

While time zone differences can be advantageous, they can also make communication challenging.

To address this, schedule regular meetings at a time that works for both teams and use collaboration tools to stay connected, such as morning or evening.

Final Thoughts

Offshoring is a transformative cost-saving opportunity for businesses, particularly in digital marketing and tech support. No wonder many have switched to remote teams recently 

However, success hinges on choosing the right partner, communicating clearly, and proactively addressing potential challenges.

Are you ready to explore the benefits of offshoring? Contact Searchable Design, the most reliable digital marketing outsourcing partner.