SEO or Search Engine Optimization is a commonly referred name in the digital world. Every business seems to be chasing the SEO to fulfill their business mission through their website.
But what is a SEO friendly page? How can it affect a website’s presence in the Google? And, how can it help bring in the much needed customer or revenue?
SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. But how do you make your website a search engine friendly, so you can maximize the number of visitors into your website?
An SEO friendly page basically means a web page which complies with the criteria of a web-page design relevant to Google’s algorithm or the web page ranking formula. Also known as the ‘organic method,’ SEO helps website to become more user friendly which in return brings in better presence in Google.
Here are few of the essentials of an SEO Friendly Page
An Accessible URL
The first thing that determines your SEO approach is the accessibility of URL. Specifically, that’s a URL that Google’s bots can easily reach and crawl. A website must be accessible for the Google bot to reach and read the content, which requires a simple URL which hasn’t been restricted in anyway.
To ensure that, you can consider adding robots.txt file that basically informs Google and other bots where to look for in a website. Similarly, a sitemap informs Google what to look for.
Page Speed (Including Mobile Page Speed)
Although the improving internet connection around the world allows a user to access a webpage at no time, Google still considers this an important factor in judging whether a web page meets the SEO guidelines. Page speed has been cited as one of the main SEO ranking factors for years. A fast loading web page doesn’t only help the search engine but generic users too who are the prime audience of any website.
Mobile Friendliness
Over 70% of total web searches is generated through mobile phones or cellular devices. The need for a website which caters every single device is a necessity. Mobile friendliness or responsive website is the major factor determining the ranking in Google as well as generic users.
Google’s mobile-first index is now a reality, which means it’s drawing its results from mobile-optimized sites first, rather than sites geared to desktop computers.
Domain Age, URL and Authority
The authority of any website also comes from the age of domain. Did you know that nearly 60% of the sites that have a top ten Google search ranking are three years old or more? The younger the domain, the more it needs SEO.
Similarly, the domain should always be generic to avoid any penalty from Google.
Optimized Content
“Content is the King!” Indeed, content is the king when it comes to determining best websites. Content is the valuable portion of any website which delivers the information to users. In return, it helps a website to rank in the Google. The use of keyword is possible through the content. The content may include website information, blogs, images, graphics, videos etc.
However, you must be certain that the content you have generated isn’t a duplicate content. Plagiarism is highly penalized by Google. One negative SEO ranking factor to be aware of is duplicate content. For SEO, fresh, original content is always best.
These are the most important factors in determine a SEO friendly web page. Other important SEO factors are User Experience (RankBrain), Links, Social Signals, and Real Business Information.