Lockdown because of COVID-19 Pandemic is entering its ninth week. Although there has been much stress, anxiety, frustration, gratitude during this uncertain period, few people have managed to break through the vicious cycle of vices to become a better person.
For a small group, however, the unusual circumstances of being cloistered at home have proved a welcome change of pace, if not wholly enjoyable. And while no one is happy about the reasons we find ourselves in this abbreviated style of living, those well-suited to it are thriving.
More People are using TikTok
Forced into isolation, people all over the world suddenly need a way to both to entertain themselves and connect with others. Many people latched on to TikTok, that quaint music video app their friend or child was using, and things only snowballed from there.
Here is why many people choose to use TikTok.
a. Strong identity
With over 2 billion downloads worldwide, TikTok offers a massive presence for any content creator. A single video could receive millions of views in TikTok.
b. Engaged community
TikTok users spend a large amount of time surfing TikTok videos. A content creator spends an average of 50 minutes creating a single video. This helps to keep the community engaged.
c. Compelling content
The short length of content - 15-seconds of video - keeps the content short and compelling. More people spend time-consuming content.
d. Social distancing
It helps to beat the boredom and stress created by social distancing. Thanks to the engaged community, people can engage with each other without meeting in-person.
Some of the interesting facts about TikTok
- According to Music Business Worldwide, the week of March 16th the video app was downloaded 2 million times (an 18% increase in downloads from the previous week). The app also saw a 27% increase in the first 23 days of March compared to February with 6.2 million downloads.
- TikTok is available in over 150 countries, has over 1 billion users, and has been downloaded over 165 million times in the United States alone.
- TikTok has about 800 million monthly active users.
- The TikTok app has been downloaded over 2 billion times worldwide, as reported by Sensor Tower 0n April 29, 2020. In Q1 of 2020, the app had 315 million downloads, which is the best quarter by any app, ever. 500 million of those come from India, 180 million from China, and 130 million from the U.S
Video Streaming has risen
Video streaming platforms like Netflix and Amazon-owned Twitch have seen a huge rise following the beginning of the lockdown around the world.
Talking about Netflix, it got 16 million new visitors in the first three months of 2020. The sheer increase in demand for streaming has made Netflix reduce the quality of its videos in Europe to ease the strain on internet service providers. The firm also hired an additional 2,000 customer support staff to handle the increased interest in the Q1 of 2020.
Netflix said some 85 million people had watched its original movie, Spenser Confidential, for at least two minutes - the cut-off it uses for viewing figures. Meanwhile, the documentary series Tiger King reached 64 million households.
It expects to add another 7.5 million members in the three months to the end of June. Netflix said revenue increased to $5.76bn, up more than 27% compared to the same period in 2019. Profits almost doubled, from $344m in the first quarter of 2019 to $709m.
It has already finished production on almost all of its titles for this year and has also finished filming many programs for next year. Season four of “The Crown,” an award-winning drama about British royals, is already in post-production, as is “Over the Moon,” an animated project.
Netflix added 2.3 million subscribers in the U.S. and Canada in the first quarter, up from 1.9 million at the same time last year.
Some of the biggest releases we saw on Netflix beginning with the lockdown are Coffee & Kareem, Extraction, and Money Heist: Season 4, Hollywood, and Space Force, etc.
Amazon-owned Twitch has seen its viewership grow 31% from 33 million to 43 million (March 8th to 22nd), further highlighting these short-term changes to consumer behavior.
More People are Exercising
Although many people found a great opportunity to stay home doing nothing, the lockdown has encouraged some people to get off the couch and exercise more.
Relaxing on the couch can be fun but only for a while. There are many virtual fitness programs one can choose to try at home. Many professional trainers have started offering online classes and lessons for people to try at home.
It's ultimately about finding the right kind of exercise. Some fitness apps are free, like FitOn, and are packed with features that other apps would charge for. Other apps, such as Pocket Yoga, have free features but require subscriptions for the full experience. You can also workout with your Google Home or on YouTube.
The great thing about these workout routines is that they also tell the users how to use the available tools at home to use as the workout equipment. Working out at home definitely doesn't require an expensive home gym.
For example, resistance training, some barre exercises, pilates, and yoga only require a few square feet and typically don't require any equipment. In addition, some Instagram fitness trainers, like Jaclyn Ho, have started streaming live classes on IGTV.
In other examples, many artists have started publishing their work online or free tutorials. Online schools have taken an edge by offering huge offers and wide ranges of classes to learn at home.
These have definitely helped people to stay creative during the time of lockdown.
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