How does a website help build a business?

With the advent of the World Wide Web, people have started resorting to the internet for everything. The web is filled with websites where you can find insight on any entity, business or person, in just a click.


Why does a business need a website?

Website for business works! A website generates business along with promoting goodwill and delivering strong marketing messages. Whether a business is small, medium, or large; is it a startup or a Fortune 500, a website can help any individual cause.

Every website has a unique goal and a certainly achievable benchmark. To ascertain if your website meets your goal, you must understand if your message is right and the platform can help to send the message to the right audience.

  • It builds Creditability
  • It is a cost-effective form of marketing
  • It improves Customer Service
  • It makes your business accessible 24/7
  • It targets both niche and larger markets
  • It is a Medium to Showcase Your Work
  • It is a Time-Saver

web design

What are the principles of a great website?

The principles of a great website determine the end-product that will help you market your business.

a. Purpose of the Website

The specific need for building a website may differ from business to business, but the overall purpose remains the same. Your website needs to accommodate the needs of the user or the audience, i.e. it should cater to what a user is looking for such as a product, service, or information.

When your intent is clear, your website will become relevant. Interaction and engagement on a website are always driven by the fulfillment of the user’s needs. Some of the things you must question yourself are;

  • What is the purpose of your website?
  • Are you selling something or imparting practical information such as the “How-to” guide?
  • Are you covering sports updates, entertainment, or news?

There are many different purposes that websites may have but there are core purposes common to all websites;

  • Describing Expertise
  • Building Your Reputation
  • Generating Leads
  • Sales and After Care

Read more at 5 Signs that you might have an ineffective website

b. Goal-Oriented Approach

Every website should be goal-oriented. Without a specific goal, having a website is pointless! Every goal drives the leads through nurturing and conversion. A goal on an E-commerce website is to sell products, increase ROI, and expand outreach, whereas, a local diner will own a website as a flyer to let people know about his location.

If the audience is taking action on your website, then the goal is certainly reached. Once a goal is achieved, you can extend the benchmark and create new goals.

c. Relevant Content

Great content plays an equally important role as great web design. Using goal-driven, compelling language with different types of content such as video, audio, images, and infographic can influence users to take action on a website. The essential of great content lies in unique, SEO friendly, and assertive contents.

The precursors to developing great content;

  • Find a Keyword
  • Pick a Content Structure and Format
  • Publish Something Amazing
  • Optimize Your Content for SEO
  • Promote Your Content
  • Track and Measure Performance
  • Scale Your Content Marketing

d. Mobile-Friendly Website

More than 70% of all world population uses mobile. Of all internet users, more than 87% come through mobile devices.

According to a study, over 80% of smartphone users in the US purchase products online.

A website for business gives you a broader audience, it's not limited to a local audience. Since a website doesn't need installation, your customers can visit your website from both desktop and mobile browsers. Targeting smartphone users give you an edge over your competitors who lack a mobile-friendly website.

e. Scalability

Everything you see online is measurable! With the availability of great measuring and comparison tools such as web analytics, you can ascertain the success of your own website. Few scalable units such as time spent on site, visitor sources, bounce rate, conversion, and users flow throughout the website can be essential to determine if your website is reaching its goals.

website

What makes good website design?

There are many factors that determine the feel, look, and relevance of any website design. Few of the major factors for good web design are as follows;

a. Navigation

Website navigation plays a key role in inflowing visitors throughout the website. It is also key to retain visitors. The poorly designed navigation will end confusing visitors, moreover, increase the bounce rate of your web pages.

b. A Strong, but Limited, Color Palette

Colors used in websites or images are generally distinguished into the RGB model. RGB colors such as Red, Green and Blue light are added together in various ways to reproduce a broad array of colors. A website needs to look enticing, for this, it requires the strong use of limited color which speaks the purpose of the website or business.

  • Choose the colors that speak your brand
  • Use limited shades of color
  • Use contrasting colors pattern for navigation, hyperlinks, and CTA.

c. Plenty of White Space

White space is a digital term used for the amount of "empty" space that acts as a buffer between all the elements on your page. Seeing too much content can be a noisy experience for visitors. White space helps to prevent this by creating a balance.

d. Relevant Calls-to-Action

In a website, CTA may be a banner, button, or some graphic or text meant to prompt a user to click it and continue down a conversion funnel. CTA plays an important role in determining the total conversion on a website.

e. Clean Back-end Coding

Any website will look good at the front-end, but what really matters is the back-end of a website. The clean code is the precursor to search engine optimization. A successful website is a mix of both visual and functional output. Basically, all the functions of a website are dictated by back-end resources.

f. Responsive Design

A website is built to cater to the user! A website should fit any browser and device. Responsive websites are built with user response and experience in mind. As over 90% of online customers own smartphones, building a website which responds to their needs becomes essential.

g. SEO

Search Engine Optimization is the key to rank your website in search engine result pages. Search Engine is the ultimate source of finding anything online, and so to attract more users, you must rank higher for the given keyword.

Download our eGuide to more about 'How to Improve Your Website Conversion'


Different Platforms to Build a Website

With the availability of website building platforms, it has become easy to create a new website at a go. Some of the most sought after website building platforms are as follows;

  • Wordpress
  • Constant Contact Website Builder
  • SiteBuilder
  • Gator by HostGator
  • BigCommerce
  • Shopify
  • Weebly
  • Squarespace
  • com
  • Wix
  • BoldGrid
  • GoDaddy Website Builder

Searchable Design LLC is a reliable IT Development Company in Des Moines. We believe that websites should measurably drive leads, sales, and deeper engagement with the customer. With the best website for business, you can target not only your customers but also your future business goal.

We use the latest technology such as HTML5/CSS3, PHP (Laravel), and Javascript frameworks to build a niche website.

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