About

KORE OTG (On The Go) is a personalized fitness app offering custom workouts from over 10,000 video clips, and promoting "coach in your pocket" experience for home or gym training, focusing on strength, HIIT, mobility, and performance. It uses an experienced trainer's system for unique, dynamic routines, tracking progress and motivating users to train smarter anywhere.

Industry

Fitness Software

Location

USA

The Challenge

Jay Gangwani, the founder of Kore OTG, approached Searchable Design with a vision

I want Kore OTG to be an app that could deliver personalized workout plans, video-guided exercises, and effortless progress tracking across mobile and web with complex navigations. What I don’t have is a unified system that could generate workouts based on fitness level, gym type, or available equipment; a way to organize and manage hundreds of exercise videos without overwhelming users; or a mobile-first design that worked flawlessly on both iOS and Android. I also need a backend flexible enough to scale as we grow.

Objectives

Kore OTG has to be unlike any other fitness app; scalable, intuitive UX, and very engaging for fitness enthusiasts.

Personalized Workout Plan

Deliver personalized workout plans with minimal user input, automatically adapting to fitness level, available equipment, and training goals.

Clean Instructional Videos

Provide clean, structured instructional videos for every exercise, neatly organized by muscle group, routine type, and circuit format for easy navigation.

Track Progress and log workouts

Enable effortless progress tracking, allowing users to log workouts, monitor improvements, and revisit past sessions whenever they need.

Scalable Application

Build a scalable foundation for both desktop and mobile application that can evolve into a full fitness ecosystem, supporting future modules like diet plans, challenges, advanced analytics, and community features.

How Kore OTG Evolved

We designed an intuitive, mobile-first experience, streamlined every user flow, and developed a smart workout engine that adapts to each user.

Powerfully Simple UX

We first created a Figma prototype to map out every journey—onboarding, exercise selection, video viewing, and progress tracking. Each screen was designed for speed and clarity, reducing cognitive load during workouts.

Introduced Features -

  1. Fast, intuitive onboarding
  2. Easy-access muscle group navigation
  3. Seamless exercise-to-video transitions
  4. Clear progress dashboards and workout summaries

The Workout Generator Engine

We engineered a dynamic algorithm that automatically customizes workouts based on: User fitness level, Target muscle groups, Gym type and available equipment, and Time limits.

Introduced Features -

  1. Auto-generated workout routines
  2. Smart filtering by muscle group and equipment
  3. Adjustable difficulty and time-based scaling
  4. Built-in logic to avoid repetitive or ineffective routines

Scalable Backend Architecture

We built a modular backend designed to scale effortlessly as Kore OTG’s user base grows. It supports: high-volume video streaming, workout history logging, real-time updates, and future capabilities like diet plans, challenges, and premium tiers.

Introduced Features -

  1. Optimized video library with fast loading
  2. Secure user profiles and workout logs
  3. Expandable module structure for future add-ons
  4. Robust analytics-ready data framework

Mobile-First Development

Using Flutter, we created one unified codebase that powers both iOS and Android apps and web application with consistent performance and smooth animations.

Introduced Features -

  1. High-performance cross-platform UI
  2. Offline-friendly workout screens
  3. Fluid animations for better usability
  4. Lower maintenance cost with a single codebase

Technology Stack

Integrating the right technologies helped achieve Clairvoy’s SaaS development with ease and within promised time of 90 days.

Frontend

Flutter for iOS & Android app, optionally Flutter Web for browser-based access, and Figma for the UX/UI design and interactive prototypes

Backend / API

Node.js for primary runtime for backend services and Express.js (REST API) framework for handling routes, auth, workout logic, etc.

Cloud Infrastructure

AWS/ AWS S3 for cloud hosting and object storage, and CDN for faster video and asset delivery globally

Analytics & Monitoring

Firebase and Google Analytics for user behavior tracking and funnel analysis, and Crashlytics / Sentry for error tracking for mobile apps and backend

DevOps & CI/CD

GitHub / GitLab for source control, GitHub Actions for automated build and deploy for mobile and backend, and Docker for backend services

Security & Compliance

HTTPS everywhere (SSL/TLS), Environment-based config for secrets (API keys, DB creds), and input validation & rate limiting on APIs

What Sets Benekiva SaaS Apart?

A Workout Generator That Thinks Like a Real Trainer

Kore OTG doesn’t recycle pre-made routines. Its engine builds workouts on the fly—based on your fitness level, equipment, muscle balance, and available time—making every session feel like it was crafted by a personal trainer.

  • 👉
    Lock in your requirement, the AI engine will recommend most appropriate workout routine and videos.
  • 👉
    Pause or Unpause routine to catch up and reschedule workouts
  • 👉
    Check progress and reprogram your workout appropriately

A Zero-Noise User Experience Built for Real Workouts

Most fitness apps are cluttered with ads, upsells, and endless menus. Kore OTG delivers a clean, intuitive, distraction-free interface designed for people who just want to start moving, not navigate a maze.

  • 👉
    No sign-up fee or credit card required
  • 👉
    Choose from affordable monthly and yearly plans
  • 👉
    Start paying only when you begin your workout routine

A Scalable Fitness Ecosystem Designed for Long-Term Growth

Kore OTG isn’t just a workout app—it’s built on a modular, future-ready architecture that supports new features like diet plans, challenges, analytics, and premium tiers without rebuilding the core. This positions the app for continuous expansion and user engagement.

Impact Delivered

Faster Workout Creation

Users no longer had to manually plan their exercises—Kore OTG’s generator automated everything.

70%

Higher Repeat Usage

The intuitive UI combined with personalized workouts significantly increased retention week over week.

3x

Exercise Videos Organized & Deployed

All clips were compressed, categorized, and optimized for lightning-fast playback.

500+

Scalable Architecture Enabled

The backend was designed to grow painlessly, supporting new modules without rewriting the core platform.

10x

Searchable Design transformed my idea into a fully functional fitness ecosystem. Their UX clarity, technical execution, and responsiveness made the entire journey smooth. Kore OTG wouldn’t exist in this form without their expertise.

-Jay Gangwani, Founder of Kore OTG

Why spend big when smart solutions deliver more? By partnering with Searchable Design’s offshore team, Kore OTG saved over 60% in development and marketing costs.

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